Sport after Moneyball: Examining sport analytics and the digital economy

The 2011 film Moneyball was a critically acclaimed, Academy Award-nominated, box office success. This is quite something, given that the movie centres on debates over baseball strategy and statistics.

This article explores sport after Moneyball, meaning sport at a time when Moneyball’s disruptive ideas are widely accepted, and often celebrated. It’s true that the statistical revolution of the early 2000s was years in the making (for example, see Millington & Millington, 2015) but the Oakland Athletics’ then-unorthodox approach helped popularize the idea that advanced statistical analyses can improve sport performance “at the margins,” meaning in slight but still significant ways.

Subscribe to Updates
News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.
Latest Knowledge Nuggets

SIGN up for Canadian sport daily

News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.

Help us, help you by completing SIRC’s new annual survey!

As Canada’s national Sport Information Resource Centre (SIRC), we’re here to support those involved in sport at all levels in Canada with the latest insights and resources. We want to know what you find most valuable about SIRC in our new survey!

Through your answers, we hope to learn the best ways to support you by providing the latest insights and resources that have the most impact.

Sign up to Our Newsletter

News travels fast. Stay connected to sport and physical activity-related knowledge, news, jobs and resources through SIRC’s daily newsletter — The Canadian Sport Daily — delivered straight to your inbox.

"*" indicates required fields

Groups*
Skip to content