Good team cohesion is a key factor for success, but can create pressure for team members to conform. Research conducted with NCAA athletes found that those who more closely identified with their team were more likely to adapt to their teammates’ behaviour. This held true for both risky (e.g. drinking and driving, concealing concussion) and prosocial (e.g. volunteering) behaviours. Building a team’s identity around positive behaviours can create productive ways for athletes to experience and demonstrate team pride and connection, without the pressure to engage in risky behaviour.