An organization’s equity, diversity, and inclusion strategy and decision-making should be informed by the people it intends to serve. Intentionally including demographics in data collection can provide meaningful and valuable insights. For example, the data collected for MLSE LaunchPad’s Change the Game project revealed that 10% of the youth surveyed had experienced racism in sport. When broken down by race, that number jumped to 33% and 28% for Black and Indigenous youth respectively.