Sport is a powerful tool for social change. By empowering women and girls within and through sport, we can transform our sport system and our society for the better. At Canadian Women and Sport, we are dedicated to creating awareness for gender equity and driving systems change for women and girls in sports across Canada. With over 40+ years of expertise, we are a trusted source of information for a diverse group of audiences (federal & provincial governments, public & private organizations, educational, news and sports entities). We are industry leaders and a hub for community collaboration with a database of 12,000+ sports leaders across Canada. We have a social followership of 35,000+ sports enthusiasts representing all Canadian regions. Together we lead high impact, primarily B2B gender equity work with precision and expertise.
We have a supportive, collaborative culture that prioritizes community and connection. We embrace continuous learning and innovation, and we invest in the growth and development of team members to help them achieve their personal and professional goals. We strive to live our core values in everything we do and take pride in a brand with a strong, and hard-earned reputation within the sector we service. We look forward to amplifying it further with a skilled and genuinely passionate colleague in this role.
ABOUT THE ROLE
We are looking for a seasoned Marketing Manager with a proven track record in Brand Management and Event Planning. Our ideal candidate is passionate about gender equity in sport, is a creative storyteller, a meticulous event planner, and is capable of driving brand growth in the sport ecosystem. Key to success in this role is rigorous project management and effective collaboration. Working with external agencies to execute high-impact experiences should come naturally to them.
This is a newly created role designed to scale up the marcomms function at Canadian Women and Sport. This role reports into the Director, Marketing & Communications and will work closely with cross functional teams to bring brand campaigns, program promotion and recruitment, and the organization’s event needs to life. This includes signature events like Rally Report and It’s Time as well as smaller events like panel discussions and webinars.
CORE RESPONSIBILITIES
Project Management (30%)
- Lead the planning and execution of marketing initiatives, ensuring alignment with organizational goals. This includes brand, programming, and fundraising initiatives.
- Develop and manage project timelines, deliverables, and stakeholder expectations.
- Collaborate cross-functionally to drive marketing projects from concept to completion.
- Proactively identify potential risks and implement mitigation strategies to ensure project success.
- Coordinate with internal staff and external agencies to ensure project deliverables are completed on time and within budget.
Event Management (25%)
- Own the annual planning and execution event calendar for the organization.
- Design, plan, coordinate, and execute events, including but not limited to an annual signature event; quarterly community of practice (in person and/or virtual), and webinars and/or workshops.
- Represent Canadian Women and Sport at community engagement and industry events.
- Manage event budgets, timelines, logistics, and vendor relationships.
- Oversee the creation of event-related marketing materials, invitations, RSVPs and promotions.
- Partner with cross-functional teams to ensure seamless event execution.
- Set clear objectives for events aligned with our Impact Measurement Framework to track and report on success.
Brand Marketing (25%)
- Support the Director of Marketing & Communications to launch and sustain national awareness, education, and knowledge translation campaigns.
- Oversee brand guidelines and ensure proper implementation in all communications and marketing materials.
- Collaborate with internal teams to create compelling content that enhances brand awareness and engagement.
- Conduct market research to assess brand perception and identify opportunities for growth.
- Manage relationships with external agencies, designers, and vendors to maintain brand integrity.
- Establish baseline key performance indicators (KPIs) to measure brand success and optimize strategies accordingly.
Data & Budget Management (20%)
- Track, analyze, and report on marketing performance metrics to inform data-driven decision-making.
- Support the Director of Marketing & Communications in developing and managing marketing budgets, ensuring cost-effective allocation of resources.
- Monitor return on investment (ROI) for marketing campaigns and events.
- Ensure financial accuracy in vendor agreements, sponsorships, and marketing expenditures.
- Utilize analytics tools to optimize marketing strategies and improve engagement.
KNOWLEDGE, SKILLS AND ABILITIES
Requirements:
- Passion for advancing gender equity in sport.
- 5-7 years of experience in marketing, with a strong focus on project management, brand marketing, event planning, and data analysis.
- Proven ability to develop and implement successful marketing strategies.
- Experience managing large-scale events and executing marketing campaigns.
- Strong project management skills with the ability to juggle multiple priorities.
- Excellent communication, collaboration, and leadership abilities.
- Experience in Salesforce, MailChimp, Hootsuite, Google Analytics (GA4) and budget management software.
- Champion diversity and inclusion and are aligned with our organizations mission, vision and values. (Our POV for Trans Inclusion)
- Commitment to an ongoing process of self-reflection combined with an openness to learn from others without judgement, honouring the beliefs, customs, and values of others in your work and ability to work across cultures and dimensions of difference, thinking, interacting, and communicating in ways that feel respectful and appropriate.
Strong assets:
- Bachelors in marketing, communications, business, or a related field.
- Bilingualism (French-English)
- Sport marketing experience
- Proficiency in creating marketing assets using Adobe Creative Suite, InDesign or similar design tools.
DETAILS
- This is a full-time, permanent, and remote position with the option of flexible working hours (core hours are 9am to 5pm)
- Salary range is $70,000-$80,000 plus comprehensive health benefits. We determine starting salary based on the candidate’s experience alignment to the role and Canadian Women and Sport’s Core Competency Framework.
- This position requires some travel (minimum two times a year within Canada for team gatherings and as needed for events or project delivery).
SUBMITTING YOUR INTEREST
We prioritize equitable opportunities for all applicants and actively encourage those who identify as equity-deserving, underrepresented, marginalized, and/or oppressed to apply. This includes, but is not limited to, those who identify as 2SLGBTQIA+, Black, disabled/having a disability, Indigenous, People of Colour, and women or who may experience discrimination based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other characteristic protected by local law. Self-identification by candidates in the process is completely voluntary.
Accessibility is important to us. We welcome and encourage applications from those who identified as disabled and/or having a disability. If you are a qualified candidate with a disability, please email us at info@womenandsport.ca if you require reasonable accommodation to complete this application. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Deadline to apply is end of day April 18, 2025. Candidates should submit their cover letter and resume to the attention of Sarah Ahmed, Director, Marketing & Communications.