Manager, Analytics & Marketing

Position Summary

The Manager Analytics & Marketing is responsible for developing compelling sales proposals, conducting thorough analytics to inform sales strategies, and managing data across various platforms. This role combines creativity with data-driven insights to enhance the effectiveness of our sales efforts and drive revenue growth. The successful candidate will illustrate the ability to understand and apply how consumer and fan data can drive affinity between the WHL and partner brands.

The WHL’s recent launch of key priorities aimed at advancing the League’s presence on and off the ice, this position plays a crucial role in building a stronger commercial ecosystem and fostering collaboration among hockey and community partners. 

Organizational Key Priorities:

• Maintain the League’s position as the best development league in the world.

• Establish a stronger commercial ecosystem to grow the relevance and presence of the League with fans across Western Canada and the Pacific Northwest USA.

• Engage partners at the Canadian Hockey League, Ontario and Quebec Leagues, and WHL Clubs to:

  • Create an environment of enablement and collaboration.
  • Celebrate and socialize best practices.
  • Grow the impact of the League in our communities and beyond.

Duties and Responsibilities:

Data Analysis

• Conduct detailed analysis of sales and broadcast data, market trends, and competitor activity to identify opportunities.
• Develop and maintain reports to track key performance indicators (KPIs) and sales metrics.

Social Media Analysis

• Monitor and analyze social media performance to gauge audience engagement and campaign effectiveness.
• Provide actionable insights and recommendations based on social media analytics to optimize future campaigns.
  
  

Research and Alignment

• Research and identify companies that align with specific assets and partnership opportunities within the League.
  
  

Proposal Development

• Collaborate with the partnership team to gather information and ensure proposals accurately reflect initiatives suited to potential partners.
• Create and customize high-quality partnership proposals that meet client needs and align with company goals.
  
  

ROI Reporting

• Track proof of performance of contractual assets and earned media.
• Prepare custom end-of-season ROI reports for corporate partners.
  
  

Ad Trafficking

• Oversee the trafficking of digital advertisements, ensuring timely delivery and adherence to specifications.
• Analyze ad performance data and optimize campaigns to maximize ROI.
  
  

Qualifications / Requirements:

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.

• 2 years of experience in an analyst or corporate partnership environment.

• Proven experience in sales proposal development using Canva.

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, HubSpot, Salesforce, Pando Partner, Hootsuite, Zoomph).

• Familiarity with social media platforms and analytics tools.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Detail-oriented with strong problem-solving skills and a creative mindset.

• Familiarity with the sports marketing and corporate partnerships landscape.

Skills, Abilities, Other Attributes:

• Analytical, thoughtful, and creative

• Strong communication skills — written, verbal, and listening — to understand and execute against organizational needs

• Ability to handle multiple projects and business challenges simultaneously

• Proficiency in Microsoft Suite

• Knowledge of sales methodologies and customer relationship management (CRM) systems