Sport Intelligence: The Canadian Perspective
An all-access pass to the inner workings of Canada’s vibrant sport sector brought to you by Canada’s Sport Information Resource Centre.

Sport Intelligence: The Canadian Perspective
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Athletes train to be stronger, faster, and more skilled but what happens when their toughest opponent is their own reflection? In this episode, we explore the impact of body image and body surveillance in sport, from how uniforms influence participation to the subtle ways coaching language shapes self-perception. Dr. Catherine Sabiston, an expert in sport psychology, reveals how negative body image affects confidence, performance, and mental health. We discuss strategies for athletes, coaches, and sport leaders to foster a healthier culture, one that values performance over appearance. Because true athletic success isn’t just about how you look, it’s about what you can do.
Resources:
> Dr. Catherine Sabiston’s Research
This podcast is brought to you by Canada’s Sport Information Resource Centre (SIRC). Follow along with SIRC’s francophone podcast to hear even more of the groundbreaking research and the strategies that propel our teams and athletes forward.

looking for more?
SIRC offers to unique podcasts, in each of Canada’s official languages. Intelligence sportive : la perspective canadienne is SIRC’s French-language podcast, which offers unique insights from industry experts that are francophone! Don’t worry, you won’t miss out on the insights! Check out the articles below for each episode of SIRC’s podcasts.
The Unspoken Battle: How Body Image Shapes Sport Performance
For athletes, sport is about pushing limits of skill, strength, and endurance. But what happens when the greatest challenge isn’t physical at all? For many, especially young athletes, the most persistent struggle exists in their own minds: body image. Dr. Catherine Sabiston, a professor in the Faculty of Kinesiology and Physical Education at the University of Toronto and the Director of the Mental Health and Physical Activity Research Centre, has spent years studying the intricate relationship between body image and athletic performance.
Cirque du Soleil: Bridging the gap between athletes and artists
Cirque du Soleil is renowned for its breathtaking performances, combining artistry, athleticism, and storytelling to create unparalleled spectacles. But how does this world-class organization find and transform its talent? André Lachance, Senior Director Casting and Artist Contract Management at Cirque du Soleil, shared insights into the fascinating process of talent acquisition and development, where elite athletes transition into Cirque’s dazzling world.Â
Beyond the Stats: Understanding Sleeper Athletes with Dr. Joe Baker
In a sports culture obsessed with early success, Canada may be missing out on some of the best athletes, sleepers, those who develop later, defying the traditional timelines of talent. Dr. Joe Baker, a leading expert on talent development and professor in the Faculty of Kinesiology and Physical Education at the University of Toronto, says it’s time to change the narrative around how we identify and nurture athletic potential.Â