June 19, 2023, Toronto – Tennis Canada announced today its plans to reimagine the tennis experience, mapping an exciting path to the future. With several innovative activations set to launch in the lead up to the 2023 National Bank Open presented by Rogers, Tennis Canada’s goal is to unlock the full potential of tennis, enabling fans to connect with the sport and the tournament on a deeper level.
The initiatives that Tennis Canada is launching with the aid of Virtual Reality will now let fans Feel Tennis on a whole new level, bringing unique experiences that cannot be found elsewhere. While history could be made on the court, it’s also being made off the court as the National Bank Open will be one of the first tournaments in the world to embrace and implement these types of innovations.
There are four pillars of innovation that Tennis Canada will use as navigation tools: pioneering the future of sport as the leading federation by pushing boundaries and introducing disruptive technologies; fostering unparalleled fan engagement by creating an immersive and interactive environment for fans at the National Bank Open; extending the reach of tennis by using innovation to attract and engage new audiences and driving sustainable growth through the long-term strategic implementation of initiatives that lead to new sources of revenue.
To read the full press release, please visit the Press Releases page of the Tennis Canada Virtual Media Centre.
Information:
Brandon Maron
Communications Coordinator
bmaron@tenniscanada.com
(514) 909-7576