Digital Marketing Specialist
Ottawa Rapid FC joins clubs in Vancouver, Calgary, Toronto, Montreal, and Halifax as a founding member of the Northern Super League, Canada’s first women’s pro soccer league. At Ottawa Rapid FC we believe in the codependence of purpose and performance. We constantly strive for excellence through continuous improvement and growth but stay grounded in our core purpose and values.
The Digital Marketing Specialist is a key member of the Brand and Community team. The ideal candidate will have a keen eye for digital trends and experience in social media management, content creation, and data-driven marketing strategies.
Key responsibilities include:
- Manage and grow the team’s social media presence across platforms (Instagram, Twitter, Facebook, TikTok, YouTube, etc.), ensuring consistent branding, voice, and messaging.
- Produce engaging content, including graphics, videos, and written posts, that resonate with our community.
- Assist in the planning and execution of digital marketing campaigns, including match day promotions, fan engagement initiatives, and sponsorship activations.
- Foster and grow a vibrant online community by interacting with fans, responding to comments and messages, and amplifying user-generated content.
- Monitor and analyze the performance of digital campaigns and social media activities, providing regular reports on key metrics to optimize ongoing efforts.
- Create, schedule, and distribute an email newsletter. This includes writing compelling copy, curating relevant content, and segmenting the audience to ensure maximum engagement.
- Regularly update and maintain the team’s website. Work closely with web developers to improve functionality and ensure a seamless user experience.
- Other digital marketing tasks as needed.
Required Qualifications:
- Ability to speak and write in French and English fluently.
- 4+ years of experience in digital marketing, social media management, or related fields.
- A creative mindset with the ability to generate innovative ideas and campaigns.
- Strong knowledge of social media platforms and content management tools.
- Experience implementing SEO and SEM strategies.
- Graphic design skills (using tools like Adobe Photoshop, Canva, etc.).
- Ability to work in a dynamic environment with non-standard working hours (evenings and weekends).
Having these qualifications will set you apart:
- Degree or diploma in marketing or a related field
- Great interpersonal and communication (verbal & written) skills; ability to build relationships with players, staff and external partners to enable collaborations
- Experience working in sports, entertainment, or lifestyle organizations
- Proficiency in photo and video editing software
- Experience with digital analytics platforms
- Experience using Shopify
- Passion for soccer and knowledge of the sport is a plus
Job details:
- This is a full-time, permanent position that requires the candidate to be in Ottawa
- Some evening and weekend work will be required
- Salary range is $60,000 – $70,000 plus a performance bonus and comprehensive health benefits.
- Application deadline January 3, 2025
- Expected start date February 3, 2025
Please submit your cover letter and resume to jobs@rapidfc.ca, to the attention of Carine Lalonde.