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Triathlon Canada – With the Rio Olympic and Paralympic Games now behind us, and many new faces on our Board of Directors and in the office, Triathlon Canada is preparing to embark on a new era for our sport. This will be led by a refreshed brand.

To help us prepare for this exciting launch in the spring of 2017, Triathlon Canada contracted the Taiji Brand Group to lead us through an extensive brand strategy process that began with a workshop this fall designed to help us better understand who we truly are, and what our promise is to our stakeholders.

Through the participation of a cross-section of staff, athletes and coaches, Directors, and representatives from our network of provincial sport organizations, the outcome of the workshop was the creation of Triathlon Canada’s partner portal triathloncanada.brandtoolkit.net along with a brand promise: to foster a culture of excellence and achieve gold-medal performances.    

We have created this portal to move us into the second stage of our process — to provide an arena for our passionate sport community to share information, exchange ideas and stay in the loop on this project. In order for us to effectively develop our new brand, we want the triathlon community to be heard, and have input in this project. We are hoping to gain as much feedback from everyone connected to the triathlon community in Canada. 

We are kindly asking you to review the partner portal, and most importantly, take five minutes of your time to fill out the short survey within it. The survey will be open for anyone willing to complete it until January 3, 2017. I encourage you to pass this information on to others in the community as well.

The results of this survey will be communicated in the new year, and ultimately, be the framework for our new look and feel, followed by the creation of a new Triathlon Canada Web site.

I look forward to sharing our progress with you as we ready ourselves to launch a promising new era for Triathlon Canada in 2017.

Best Regards,

Kim Van Bruggen

Chief Executive Officer

Triathlon Canada