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Skate Canada – TORONTO, ON: IMG today announced its representation of Skate Canada, Canada’s national governing body for figure skating, for corporate marketing and commercial alliances. IMG will work closely with Skate Canada to create new marketing structures and assets as well as secure partners that help promote the sport of figure skating nationally.

“Developing new business relationships is critical for the success of Skate Canada’s programs, events and overall brand,” said Debra Armstrong, CEO, Skate Canada. “We are thrilled to be teaming up with IMG. As a worldwide marketing leader in evolving effective partnerships, we are confident their strategic vision will advance Skate Canada’s profile. We look forward to leveraging their knowledge in developing new partnerships that will raise our national brand and inspire more Canadians to embrace the joy of skating.”

With more than 175,000 registered members, Skate Canada produces and operates two major figure-skating events each year: Skate Canada International (part of the ISU Grand Prix), which takes place in October; and the Canadian Tire National Skating Championships in January. Both events generate more than 10 hours of live national television coverage with more than 3 million live viewers. Skate Canada is also responsible for the national team. The national team represents Canada at international events throughout the year and they act as role models to help Skate Canada execute the vision of inspiration all Canadians to embrace the joy of skating.

“IMG is uniquely positioned to support Skate Canada,” said Sam Galet, SVP and Managing Director, Canada, IMG. “Our global relationships across sports and entertainment will bring unique opportunities to the table, and we look forward to helping them increase their national presence with a renewed partnership strategy.”


About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.

About Skate Canada
Skate Canada is the nation’s governing body for competitive figure skating and is dedicated to creating a nation of skaters, both recreationally and competitively. At 130 years old, Skate Canada is the world’s oldest skating organization and Canada’s preeminent leader in skating instruction and education. Over 170,000 Canadians participate in Skate Canada educational programs each year, including our flagship CanSkate program that teaches beginners of every age the basic skills of skating and fundamental movements. As one of Canada’s most successful sport governing bodies, Skate Canada athletes have won 25 Olympic medals and 35 world championship titles. Today’s Canadian world and Olympic medalists all began at one of our 1,200 local Skate Canada clubs or skating schools. Through our programs, more than 5,500 certified professional coaches encourage Canadians of all ages to skate together as a family, pursue competitive ice sports and enjoy an active lifestyle.

Maura McGreevy, IMG

Emma Bowie, Skate Canada