CANADA BASKETBALL AND TOYOTA ANNOUNCE PARTNERSHIP
Canada Basketball – Toyota Canada signs Multi-Year Sponsorship deal with Canada Basketball
TORONTO, ON (June 13, 2017) – Canada Basketball is proud to announce Toyota Canada as our Official Mobility Sponsor and Official Vehicle. The success to-date and great potential of the men’s and women’s senior national teams and the massive growth of the sport at the youth level made Canada Basketball an attractive partner for Toyota Canada’s sponsorship strategy..
“Toyota’s sponsorship will help us continue to foster the growth and development of basketball across the country – from grassroots programming to our national teams,” said Michele O’Keefe, President & CEO, Canada Basketball. “These types of partnerships enable us to take our organization from good to great through increased awareness of the game, enhanced program delivery, and continued investment in podium performances.”
As the Official Mobility Sponsor and Official Vehicle of Canada Basketball, Toyota Canada will celebrate the next generation of basketball talent here in Canada. Toyota will sponsor all eight Canadian National Teams as well as various grassroots sports initiatives. Through this new partnership, Toyota is also eager to help encourage and enable more Canadians to participate in sport.
“Sports inspire people to overcome barriers and to get moving,” said Cyril Dimitris, Vice President, Sales and Marketing, Toyota Canada Inc. “Becoming the Official Mobility Sponsor of Canada Basketball is part of Toyota’s vision of an inclusive society in which all people can participate.”
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit: www.toyota.ca.
About Canada Basketball
Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected worldwide and is recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of the sport of amateur basketball in Canada. Canada Basketball, a not-for-profit organization, represents all basketball interests, provides leadership, coordination and direction in all areas of the sport of basketball.
Women’s National Team athletes Michelle and Katherine Plouffe meet with Canada’s next generation of basketball talent to kick off Toyota Canada’s new partnership as the Official Mobility Sponsor and Official Vehicle of Canada Basketball.