Announcing the new logo for Table Tennis Canada’s Women in Table Tennis campaign
Table Tennis Canada is excited to now reveal the new logo for our Women in Table Tennis Campaign. For more information about the Women in Table Tennis campaign please visit our website.
EN: https://ttcanada.ca/women-in-table-tennis-campaign/
FR: https://ttcanada.ca/women-in-table-tennis-campaign/?lang=fr
EN: https://ttcanada.ca/women-in-table-tennis-logo-introduction/
FR: https://ttcanada.ca/women-in-table-tennis-logo-introduction/?lang=fr
To start the campaign, Table Tennis Canada will be featuring Canadian National Team Athlete Ivy Liao on October 12th, on day after we are hosting our Gender Equity webinar with participants from the Gender Equity and Athletes Committee to talk about the campaign. The webinar will be hosted at 7pm Eastern Time and anyone can sign up right here: https://forms.gle/t1pDgxMzyqwvuseW7
The vision behind the new Women in Table Tennis logo stemmed from the belief that each female member of our Canadian table tennis community is much more than just a simple label of “woman” or their role of “athlete, coach, official, and/or administrator”. These dynamic individuals each have diverse stories, skills, and characteristics, which we wanted to highlight in this campaign and its logo.
The large block letters spelling out “women” signify the strength and power of our female table tennis community members. The different roles that these members play are highlighted within the letters in red. The numerous adjectives and characteristics that you can read inside the large letters offer just a small glimpse into who these female members are and how they got to where they are today. Each of these descriptors, including words like “ambitious” and “inspiring”, is connected to members of our female community and have a multitude of stories behind them. In creating this logo and the new Women in Table Tennis campaign, our hope is that the stories of the women in our sport here in Canada can be effectively highlighted so that more people can learn about the impact that these women make and so that our sport can continue to grow and thrive.
If you have any questions, feel free to reach out.
Wishing you all the best,
Thorsten
Women in Table Tennis Logo Introduction
The vision behind the new Women in Table Tennis logo stemmed from the belief that each female member of our Canadian table tennis community is much more than just a simple label of “woman” or their role of “athlete, coach, official, and/or administrator”. These dynamic individuals each have diverse stories, skills, and characteristics, which we wanted to highlight in this campaign and its logo.
The large block letters spelling out “women” signify the strength and power of our female table tennis community members. The different roles that these members play are highlighted within the letters in red. The numerous adjectives and characteristics that you can read inside the large letters offer just a small glimpse into who these female members are and how they got to where they are today. Each of these descriptors, including words like “ambitious” and “inspiring”, is connected to members of our female community and have a multitude of stories behind them. In creating this logo and the new Women in Table Tennis campaign, our hope is that the stories of the women in our sport here in Canada can be effectively highlighted so that more people can learn about the impact that these women make and so that our sport can continue to grow and thrive.
ABOUT TABLE TENNIS CANADA
Table Tennis Canada (TTCAN) is the national governing body for the sport of table tennis in Canada. TTCAN encourages and facilitates the growth and development of table tennis in concert with its 13 member provincial/territorial member associations. It is also responsible for overseeing the preparation and participation of Canadian national teams at the Olympic and Paralympic Games, World Championships, and other international events.
For more information, contact:
Thorsten Gohl,Marketing & Communications
Table Tennis Canada