A Strategic Approach to Sponsorship

Webinar Date: 
Tuesday, November 17, 2015


This webinar is designed especially for sports organizations that want to take a professional approach towards sponsorship revenue generation. It examines the latest trends and best practices in sponsorships and shows what you must do to effectively recruit and retain sponsors.

You will learn about:

  • the changing dynamics of sponsorship and what companies expect for their investment;
  • how to identify your sponsorship assets;
  • sponsorship benefits and packaging options; 
  • what companies are most likely to sponsor your organization / activity.

Webinar supported in part by SIRC, Ottawa Sport Council and Sport Canada

PDF icon Slides


With his 20-year sponsorship marketing career, Bernie has contributed to a diversified portfolio of sponsorship campaigns for the public, not-for-profit & the business...Read more