Revenue Generation in NSFs #2 - Developing a Sponsorship Program

Webinar Date: 
Tuesday, October 28, 2014


Dr. Norm O’Reilly, the Richard P. and Joan S. Fox Professor and Chair of the Department of Sports Administration at Ohio University and Senior Advisor with TrojanOne, will lead a session on developing a sponsorship program in an NSF. A valuable first step for NSFs looking to build a sponsorship program and a great reality check for those active in the market, the session will cover the basics of a solid sponsorship program, informed by both industry experience and cutting edge research in sponsorship marketing.

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Dr. Norm O'Reilly

Dr. O’Reilly is a Professor of Sport Business with the University of Ottawa, and a Senior Advisor with TrojanOne Marketing specializing in revenue generation and sponsorship...Read more