Planning and Process Behind an Olympic Campaign

Webinar Date: 
Tuesday, January 14, 2014

Derek will walk participants through the Canadian Olympic Team's Marketing vision. He will examine case studies for London and will do a deep dive on the marketing strategy for the Sochi Olympic Games.

Derek Kent

Derek Kent is the architect of the Canadian Olympic Committee’s award winning ‘Give Your Everything’ campaign. A brand marketing and communications veteran with more than 18...Read more