Celebrating 11 years of conference delivery, the 2023 edition of the Race Directors’ Conference marks the return of in-person meetings and a continuation of the formidable partnership with Triathlon BC and BC
Athletics. Learn, network and socialize with event hosts from BC and across Canada, who together, call on well over 250,000 participants and over 200 sanctioned events.
With an overarching theme of professionalizing sport delivery and enhancing the athlete experience, this year’s Conference will focus on story telling. Amid a cluttered event marketplace, how can you set your
event apart from the rest? Join senior experts from Sport Tourism, as they dive into the hundreds of millions of dollars sport events contribute to the Canadian economy, and how to gainfully leverage this
intelligence so you can you create a more robust pitch to host communities. Listen to leaders from Municipalities outline best practices in creating effective hosting strategies, and how you can best
partner with host communities. And, based on feedback (more marketing please!), participants can also look forward to a Marketing Boot Camp, engaging with media experts that will spill the beans on how to
effectively deploy influencers, super charge social channels and create meaningful email marketing campaigns that readily convert views and likes into participants!
But wait, there’s more to the Conference then just gaining knowledge
and making valuable connections among peers and building collaborative
relationships that will help enhance your event’s profile. We’ve
partnered with the City of Burnaby, and will be hosting a keynote address, together with a wine and cheese reception and FlyOver Canada show on Friday evening. The Conference will end with a foodtruck dinner and a visit to Pumpkins After Dark, Canada’s award-winning outdoor Halloween event, featuring over 6,000 hand-carved pumpkins!
IN-PERSON COST: $25.00 in-person, includes FlyOver Canada, Wine and Cheese reception, Saturday dinner and Pumpkins After Dark
VIRTUAL ATTENDANCE: $10.00, streaming online Saturday session only
DATES & TIMES: Friday, October 27th @ 6:00pm – 9:00pm & Saturday, October 28 @ 9:00am – 5:00pm
ACCOMMODATIONS: Hilton Vancouver Metrotown, 6083 McKay Avenue, Burnaby – blocked rooms under Triathlon BC through to September 26th
REGISTRATION: NOW OPEN!
Itinerary currently being confirmed and may be subject to change.
Friday, October 27, 6pm – 9pm Flying Whale Cafe, Vancouver
FlyOver Canada Show
Welcoming & Keynote Address
Wine & Cheese Networking Social
Saturday, October 28, 9am – 5pm Shadbolt Centre for the Arts, Burnaby
Doors Open – Coffee/ tea
Welcome & Introductions
Session #1 – Sport Tourism; Sport hosting as Economic Drivers in the Community
Session #2 – Sport Tourism Round Table; Maximizing your Event Bid
Session #3 – Community Engagement; Creating Lasting Relationships with Municipalities
Panel – Sport Tourism
| Catered Lunch |
Announcements & Introductions
Session #4 – Communications Audit; Common Communication Problems
Session #5 – Plan B; When Things Go Pear-Shaped
Session #6 – Actionable Marketing; Race marketing trends with tried and true marketing fundamentals
Session #7 – Strategies of Engagement; brand strategies, content creation, and content marketing
Panel – The State of Sport
| Food Truck Dinner | Pumpkins After Dark Social
Travel Subsidies: One per event, are available to representatives from sanctioned Triathlon BC events traveling from outside of Metro Vancouver area.