The Sport Information Resource Centre
The Sport Information Resource Centre
Hundreds of empty yellow seats in a stadium that has been shut off to spectators during the coronavirus pandemic.

The new normal? How digital innovation evolved the fan experience

Highlights Sports fans and spectators, from the grassroots to the professional level, have had to engage with their favourite teams and athletes in new ways during the pandemic. Canadian sport businesses, broadcasters, leagues and teams are driving fan engagement through digital innovation, from virtual stadiums to streaming services. The introduction of new technologies, including advanced videoconferencing and streaming apps, helps to build virtual sport-centred communities, which is a key part of fan engagement. Sports organizations can, and should, create special […]

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