SIRC Conferences
SIRCuit
The evolution of the active economy
Highlights Despite its status as an Olympic city, attitudes towards sport and recreation initiatives in Calgary have been mixed. A city’s active economy includes all organizations and individuals who directly or indirectly contribute to the development and delivery of sport and active recreation experiences. Calgary’s active economy includes 95% of the 1.5 million people living in the Calgary region, incorporating 4000 enterprises, employing 43 000 people, and contributing $3.3 billion to the regional economy. The ActiveCITY Collective is a collaboration […]