Canadian Lacrosse Association – OTTAWA, ON – The Olympic Channel and the International World Games Association (IWGA) today announced a cooperation agreement which includes media rights to The World Games 2017. As part of the agreement, the Olympic Channel will live stream daily coverage from the 10th edition of The World Games, which take place 20-30 July, in Wroclaw, Poland.

As a result, lacrosse fans from across Canada will have the opportunity to watch our senior women’s national team as they compete at the Games this summer against Poland, Australia, Great Britain, Japan and the USA.

The World Games 2017 are the first international multi-sport games where lacrosse will be a part of the official competition program, a significant milestone for a sport trying hard to break into the summer Olympic program.

“Live streaming daily coverage of The World Games on the Olympic Channel is an important step forward for us and we are happy to promote our federations of our sports in this way too. This is a good addition to our already existing cooperation with the IOC,” said Joachim Gossow, CEO of the IWGA.

The World Games take place every four years in the year following the Olympic Summer Games. Approximately 4,500 athletes, who will compete in 180 medal events during the Games, and officials from more than 100 countries will take part in this year’s World Games. The event showcases 27 official sports including: Air Sports, Archery, Beach Handball, Billiards, Boules Sport, Bowling, Canoe Polo, DanceSport, Fistball, Floorball, Flying Disc, Gymnastics, Ju-jitsu, Karate, Korfball, Lacrosse, Lifesaving, Muaythai, Orienteering, Powerlifting, Roller Sports, Sport Climbing, Squash, Sumo, Tug of war, Underwater sports, Water Ski and Wakeboard.

Since its launch in August 2016, the Olympic Channel has been streaming live events in collaboration with its federation and organisation partners. In addition to broadcasting live events, the Olympic Channel team is collaborating with its federation partners on innovative partnerships encompassing event coverage, highlights, magazine shows, news coverage, original programming and technical business solutions.

“We are excited to work with the International World Games Association to showcase their premier event,” said Mark Parkman, general manager of the Olympic Channel. “The World Games are a great way to provide additional exposure to these growing sports and introduce new sports to our audiences.”

The Olympic Channel is a ground-breaking global platform where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

About the Olympic Channel

The Olympic Channel is a multi-platform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, news, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year. The Olympic Channel was launched in August 2016 in support of the IOC’s goal, set out in Olympic Agenda 2020, of providing a new way to engage younger generations, fans and new audiences with the Olympic Movement. Founding Partners supporting the Olympic Channel are Worldwide TOP Partners Bridgestone, Toyota and Alibaba. The Olympic Channel is available worldwide via mobile apps for Android and iOS devices and at olympicchannel.com.

About the IWGA

Founded in 1980, the International World Games Association (IWGA) is a non-governmental and non-profit-making international organization constituted under Swiss law. Made up of International Sports Federations, it administers a multi-sports event, The World Games, which is held every four years. 10th edition of The World Games will be held 20-30 July 2017 in Wroclaw, Poland, with 4,500 athletes representing 31 sports and over 100 countries. The principal aim of the IWGA is to develop the popularity of the sports governed by its member federations, to improve their prominence through excellent sporting achievements, and to conserve all the traditional values of sport through The World Games. More information about the IWGA and The World Games can be found at theworldgames.org.

About the Canadian Lacrosse Association 

Founded in 1867, the Canadian Lacrosse Association (CLA) is the governing body responsible for all aspects of lacrosse in Canada. Our organization is comprised of 10 Member Associations representing nearly 80,000 individual participants, including coaches, officials, and athletes of all ages and abilities. The CLA’s mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members, leading our partners, and providing opportunities for all Canadians to participate. We strive to accomplish this while adhering to our core values of health, excellence, accountability, respect and teamwork. The CLA oversees the delivery of numerous national championships and the participation of Team Canada at all international events sanctioned by the Federation of International Lacrosse (FIL). The CLA is proud to be affiliated with partners that share the same vision and values, including our corporate partners – New Balance Athletics, Warrior Sports, Westjet, and Baron Rings – as well as our funding partners the Government of Canada, the Coaching Association of Canada, and the Canadian Lacrosse Foundation. For more information on Canadian Lacrosse Association and the sport of lacrosse, visit our website at www.lacrosse.ca and follow us on Facebook and Twitter.

For more information, please contact:
 

Alain Brouillette

Communications and Marketing Coordinator
Canadian Lacrosse Association
Phone: 613-260-2028 ext. 302
Email: alain@lacrosse.ca