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CSTA – Venue naming rights create an opportunity for organizations to reduce operating costs, improve facilities and enhance programs, events and services. But what goes into all the background preparation, research and planning to market your venue and deliver exemplary services to the rights holder?

Bernie Colterman, Managing Partner, Centre of Excellence for Public Sector Marketing, has worked with a multitude of municipalities, organizations and venues on this specific opportunity over the last ten years. He brings a Canadian perspective to this webinar and will share his thoughts on:

  • What properties are being named and the $ value;
  • Best practices to implementing naming rights programs;
  • Key challenges and how they are being addressed.

If you’re interested in naming rights, invest 60 minutes to learn from one of the experts in the field!

Date:  Wednesday, November 9, 2016

Time: 1:30 – 2:30 p.m. EST

Click here to register now!


Barb MacDonald

Communications Consultant |Canadian Sport Tourism Alliance (CSTA)

116 Lisgar Street, Suite 600 |Ottawa, ON, K2P 0C2 t. 613.521.7314 c. 613.894.1769 e.