True Sport – The 2017 Canada Summer Games in Winnipeg were a shining example of how True Sport can be brought to life when we are intentional about good sport. The Host Society, in conjunction with True Sport Lives Here Manitoba, placed the values of fairness, excellence, inclusion and fun at the heart of the Games and in return, their dedication to True Sport was reflected in the ideas and actions of the athletes, coaches, officials and volunteers. The 2017 Canada Games were, by all accounts, the most successful True Sport Canada Games to date.  

True Sport activation occurred throughout the Games to engage people on the ground: 

• The Games opened with the honoured tradition of the True Sport Oath as part of the opening ceremonies.  
• Participants were encouraged to nominate True Sport moments that were deserving of a “Standing O” – official recognition for living the True Sport Principles. “Standing Os” were delivered in person and recognized through social media. By the close of the Games, nearly every province and territory had received a “Standing O.”   
• Athletes took photos with the True Sport Buddies banner and picked up a branded cowbell at the cafeteria in the Athletes’ Village.
• A roving activation team attended events to interact with athletes, coaches, officials, volunteers and spectators. 
• True Sport activators hosted an outreach booth at the 2017 Canada Summer Games Festival at The Forks.
• The Games Polyclinic was emblazoned with the True Sport logo and the entire medical staff declared their support for True Sport. 
• Every provincial and territorial mission office received a True Sport banner to display and for athletes to sign. 

True Sport would like to extend a special “Standing O” to the following individuals who went above and beyond their regular duties during the planning and delivery of the Games to make the 2017 Canada Summer Games the most successful True Sport Canada Games on record. Thank you.  

• Brian Hatherly, MY/SY PE/HE Consultant, River East Transcona School District, Winnipeg. 
• Glen Bergeron, Athletic Therapist/Professor, Director – Heads Up Concussion Institute, Department of Kinesiology and Applied Health, the University of Winnipeg.
• Greg Guenther, Senior Manager Sport Development, Sport Manitoba. 
• Veralyn Warkentin, Assistant to the Dean, Department of Kinesiology and Applied Health, the University of Winnipeg. 

See stories of teams and athletes living True Sport during the Games and “Standing O” moments here: http://truesportpur.ca/voices/true-sport-2017-canada-games