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Coaching Association of Canada – OTTAWA, ON (Dec 20, 2018) – The Coaching Association of Canada (CAC) and Kids Help Phone / Jeunesse, J’écoute today announced a five-year partnership that will broaden valuable support services and resources to young people within the sport community in Canada.


Kids Help Phone operates Canada’s only 24/7, professional counselling, referral and information service for young people. Young people reach out to Kids Help Phone from every corner of the country via phone, Live Chat, text, and through Kids Help Phone’s online resources.

The CAC is dedicated to providing coaches the tools they need to support youth in quality sport. The presence of competent and ethical coaches impacts sport participation, performance and the lives of those they coach. Being able to provide support lines is part of the coaches’ toolkit. 

 “The partnership with Kids Help Phone is in line with our mission of enhancing the experiences of athletes in positive ways,” says Lorraine Lafrenière, Chief Executive Officer of the Coaching Association of Canada. “The charity offers a breadth of resources for athletes and coaches to access that complements the Responsible Coaching Movement which works to keep sport environments healthy and safe.”

Kids Help Phone relies on the generous contributions of corporate and individual donors to continue to provide its services to youth from coast-to-coast-to-coast.

 “We look forward to providing tools and resources to the CAC to share with coaches and youth that will provide support services and resources to the sporting community,” says Katherine Hay, President and CEO, Kids Help Phone / Jeunesse, J’écoute. “It takes courage for a young person to reach out to us, and it takes courage for the community to stand behind them and support them. Through this partnership with the CAC, we can continue to provide immediate support to young people across Canada by phone, live chat, text and online.”   

About the Coaching Association of Canada

The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. Visit for more information about coach education, training, and support.

About Kids Help Phone / Jeunesse, J’écoute

Kids Help Phone is Canada’s only 24/7 national service offering professional counselling, information, referrals and volunteer-led text-based support for young people. Since 1989, Kids Help Phone has offered kids, teens and young adults a critical lifeline of hope and support through our free, anonymous and confidential services – which are available in both English and French. Kids Help Phone is a registered Canadian charity, and we raise the majority of our revenue from individuals, foundations, corporations, and community fundraising.


For more information, please contact:

Natalie Rumscheidt

Director of Marketing and Communications
Directrice du marketing et des communications
Coaching Association of Canada | Association canadienne des entraîneurs
613.235.5000 ext./poste 2051