STEAM WHISTLE NAMED OFFICIAL BEER PARTNER OF GOLF CANADA, THE RBC CANADIAN OPEN & CP WOMEN’S OPEN
Canada’s National Open Championships and on courses across the country –
TORONTO, ONT. (Golf Canada) – The Good Beer Folks at Steam Whistle, Canada’s Premium Pilsner, have announced a new partnership to become the Official Beer of Golf Canada, the RBC Canadian Open and the CP Women’s Open.
Through the multi-year partnership, Steam Whistle will work alongside Golf Canada to encourage more enthusiasts to enjoy a cold Steam Whistle Pilsner during a round of golf with friends and at Canada’s National Men’s and Women’s Open Championships. The agreement represents Steam Whistle’s largest partnership in their history, a significant milestone for the independent Canadian brewer.
“We are thrilled to be the Official Beer of Golf Canada and align our brand with a sport that delivers a deep social, charitable, entertainment and environmental impact to communities nationwide,” said Cam Heaps, Chief Executive Officer of Steam Whistle Brewing. “The RBC Canadian Open and the CP Women’s Open are iconic events that Canadian golf enthusiasts are extremely passionate about. As an independent Canadian brewery, we are excited to become part of the experience and for our world-class Pilsner to be enjoyed on more of Canada’s world-class golf courses.”
Spectators at the RBC Canadian Open and CP Women’s Open will have the opportunity to engage with Steam Whistle ambassadors—known as The Good Beer Folks—and enjoy Canada’s Premium Pilsner served from one of Steam Whistle’s fleet of Vintage Vehicles on the course.
“We are thrilled to have Steam Whistle as Golf Canada’s Official Beer Partner,” said Laurence Applebaum, Chief Executive Officer of Golf Canada. “Steam Whistle’s unwavering commitment to quality craftsmanship and proud Canadian identity are well positioned as the perfect beer to enjoy at our National Open Championships and after a round of golf at one of Canada’s 2,300 incredible courses.”
The Steam Whistle story began in the spring of 1998, when three friends—Greg Taylor, Cam Heaps, and Greg Cromwell—were on a canoe trip in Ontario. The trio had been colleagues at one of Canada’s premier microbreweries producing quality beer in the late 1980’s and 90’s before it was bought out by a national brewer and closed down. As they sat around the campfire, the self-named “Three Fired Guys” dreamed of one day running their own brewery and making a Pilsner that would compete with the best in the world. Over the past 18 years Steam Whistle has grown to become one of Canada’s leading premium beers enjoyed coast to coast.
As the National Sport Federation, Golf Canada operates the RBC Canadian Open, set to run July 23-29, 2018 at Glen Abbey Golf Club in Oakville, Ontario, as well as the CP Women’s Open which takes place August 20-26, 2018 at Wascana Country Club in Regina, Saskatchewan.
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Cutline: Two golfers cheer to the new partnership between Golf Canada and Steam Whistle. (Credit: Golf Canada)
ABOUT STEAM WHISTLE
Steam Whistle, an independent brewery housed in Toronto’s historic John St. Roundhouse, has a passionate focus of making just one beer of exceptional quality that Canadians can be proud of. Their refreshing, award-winning pure Pilsner is crafted with traditional European brewing methods and only four, natural (GMO-free) ingredients under the watchful eye of their Czech-trained Master Brewer. Steam Whistle Pilsner is packaged in signature green glass bottles, cans and draught, and is shipped fresh across Canada to beer and liquor retailers as well as licensed bars & restaurants. Since its inception, Steam Whistle has welcomed more than a million visitors to the brewery for a tour or one of the many on-site events, concerts and art shows. The brewery, which is privately held by family, friends and employees, has been highly awarded for its premium beer, its company culture, community support and environmental practices. Steam Whistle Pilsner is one of the premiere beer brands in Canada.
ABOUT THE 2018 RBC CANADIAN OPEN
Part of the FedExCup, stars of the PGA TOUR will compete for $6.2 million (US) at the RBC Canadian Open, July 23-29, 2018 at Glen Abbey Golf Club in Oakville, Ont. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talents to compete against the world’s best golfers while also leaving a significant impact in the event’s host community. The RBC Canadian Open is proud to support the Golf Canada Foundation as the event’s official charity partner. Established in 1904, Canada’s national open golf championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, BMW Group Canada, Steam Whistle, ZTE, Levelwear, Ballantine’s, Golf Town, Coca-Cola, and the Government of Canada. For tickets or tournament information, please visitwww.rbccanadianopen.com or call 1-800-571-6736. Follow the RBC Canadian Open on Facebook, Twitter and Instagram.
ABOUT THE 2018 CP WOMEN’S OPEN
The stars of the LPGA Tour will challenge for the CP Women’s Open from August 20-26, 2018 at Wascana Country Club in Regina. The CP Women’s Open is proud to name Jim Pattison Children’s Hospital Foundation as the official tournament charity for 2018. Funds raised will be dedicated to pediatric cardiology space as well as specialized equipment and are being matched by CP through its CP Has Heart community program. The CP Women’s Open, Canada’s National Women’s Open Golf Championship, is proudly sponsored by CP, RBC, Steam Whistle, Levelwear, Ballantine’s, Golf Town, CVS Controls Ltd., Regina Hotel Association, Tourism Saskatchewan, Economic Development Regina and the Government of Canada. For information on volunteer opportunities, tickets or corporate hospitality, visit www.cpwomensopen.com, or call 1-866-571-5742.
Golf Canada is the National Sports Federation and governing body for golf in Canada representing over 319,000 golfers at more than 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
For more information:
Director of Marketing
Steam Whistle Brewing
(416) 362-2337 ext. 264
Director, Corporate Communications
(t) 1-800-263-0009 x 406