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The Sport Information Resource Centre

The Sport Law & Strategy Group – September 20 – Toronto – The Sport Law & Strategy Group (SL&SG) is hosting its next webinar on September 28, titled Marketing Makeover: A Live Sponsorship Proposal Critique, to assist sport organizations with their sponsorship packages. The webinar will provide a unique and interactive experience whereby participants will be part of a live critique of several sponsorship proposal decks that are shared by their peers in sport.  Jason Robinson, an Associate with the Sport Law & Strategy Group, will examine the proposals, provide tips to enhance these decks and share his industry knowledge on how to develop a professional sponsorship package.  Participants will benefit from sport specific examples that they can use to optimize their own packages as well as the opportunity to share best practices and ask questions about their own sponsorship tools.

A marketing and events specialist with SL&SG, Jason has served as a Marketing Director for amateur sport organizations and events, responsible for the acquisition of successful value-add partnerships and new revenue generation.  In his first year with SL&SG, he has assisted multiple organizations in valuing their sponsorship properties and developing winning packages to acquire new partners.  Jason will share his insight during the webinar, providing participants with the knowledge they need to apply a systematic and professional approach to the development of a sponsorship package.

The SL&SG launched its highly successful “Advancing your Game Webinar Series” in 2015 with topics including Legal Compliance, Integral Coaching, Risk Management, Athlete Selection and Human Resources.

To register and learn more about the ‘Marketing Makeover’ webinar on Wednesday, September 28, 2016 from 12:00pm – 1:00pm (EST), please click here: The cost for the webinar is $40 including tax and registration is open until the morning of September 28.

To learn more about the SL&SG click here:

The Sport Law & Strategy Group has been providing strategic insight to the Canadian sport community since 1992. We are accessible, affordable, and highly skilled, bringing unparallel experience and common sense to every project.


For more information please contact Jason Robinson at 416.988.5764 or