The Sport Information Resource Centre
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The Sport Information Resource Centre

November 28th, 2017 – The Sport Law & Strategy Group (SLSG) will host its next webinar tomorrow, Wednesday November 29th, at noon EST.

Sport organizations can struggle not only with acquiring new sponsors– but also with maintaining and prioritizing existing partnerships. After the high fives have been exchanged and commitments have been made, what comes next and how do you manage it all? Executing a new partnership, activating the sponsorship properties, maintaining productive communication, and planning for the future are all critical steps in ensuring your success and reputation as a desirable partner.

This hour-long webinar, titled “Managing Partnerships: Making Sponsorship a Priority”, will look at the impact of sponsor acquisition on sport organizations and how you can effectively manage your new and existing partnerships. The webinar will focus on three key streams:

1.       Increasing your sponsorship building capacity

2.       Ensuring that you deliver on your sponsorship promises

3.       Maintaining existing partnerships during busy or difficult times

The webinar is hosted by Jason Robinson, a sponsorship specialist for the Sport Law & Strategy Group and an active Partnership Consultant for several sport organizations. Jason will share strategies and tips for managing sponsors post-acquisition and how to integrate this partnership maintenance into your daily planning.

To register for the webinar please visit the webinar series page on our website. The cost for the webinar is $40 tax included. The webinar will be recorded and available following the session for those who register but were unable to attend live.

The SLSG’s “Advancing your Game Webinar Series” is offered throughout the year to sport leaders. Webinar topics have included good governance, leadership development, strategic planning, business planning, event management, marketing, legal issues, social media, and communications.

The Sport Law & Strategy Group has been providing strategic insight to the Canadian sport community since 1992. We are accessible, affordable, highly skilled, and bring unparalleled experience and common sense to every project. You can learn more about the SLSG team on our website.


For more information please contact Jason Robinson at