The Sport Information Resource Centre
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The Sport Information Resource Centre

Sport for Life Society – Victoria, B.C. – The Olympic Games have filled the sports world’s landscape for the past three weeks. Watching these athletes display the confidence, competence and creativity necessary to succeed at the highest levels of their chosen sport is inspirational. However, none of these athletes could have reached this stage without developing physical literacy, and each individual’s physical literacy journey begins at the community level. Physical literacy is the foundation of both sport excellence and a healthy, active lifestyle, and the Sport for Life Society is excited to launch a new initiative – Physical Literacy for Communities.


Physical Literacy for Communities is the result of community stakeholder feedback requesting a sustainable, long-term community approach around physical literacy. Based on extensive experience working with communities to deliver physical literacy and quality sport workshops across the country, including more than 300 communities as part of the RBC Learn to Play project [2014-2017], Sport for Life has created a foundation and framework that can be tailored to meet the needs and capacity of communities across Canada.


Physical Literacy for Communities supports cross-sectoral community leadership through three implementation phases: education, training and mentoring. A Sport for Life community mentor is assigned to each community to guide and support each phase with products and services. By partnering with Sport for Life, communities will equip themselves to deliver sustainable physical literacy programming and improve the health and achievements of their citizens.


For more information on how to incorporate the Physical Literacy for Communities approach, email



Sport for Life Society


The Sport for Life Society is recognized as the global experts on the Canadian Sport for Life Movement, Long-Term Athlete Development, and physical literacy development. The purpose of the Canadian Sport for Life Movement is to improve the quality of sport and develop physical literacy. Sport for Life links sport, education, recreation, health and governments to align community, provincial, and national programming. Long-Term Athlete Development is a multistage training, competition and recovery framework guiding an individual’s pathway through sport and physical activity from infancy through all phases of adulthood. Physical literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility to be active for life. Sport for Life, as a social enterprise using Long-Term Athlete Development and physical literacy, works to be a catalyst for positive change.


For more information, contact:
Tyler Laing
Communications Coordinator, Sport for Life Society –