The Sport Information Resource Centre
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The Sport Information Resource Centre

Coaching Association of Canada – OTTAWA (June 19, 2018) – The Coaching Association of Canada (CAC) is pleased to announce that registration for the 2018 Petro-Canada Sport Leadership sportif (#SLS18) conference is now open. This year’s edition will take place in Ottawa, ON, from November 8-10 at the Westin Ottawa. 

Organized by the CAC, the annual conference consists of three days of learning, professional development, and networking with the top minds of Canadian, sport, business, and education communities.



At this year’s Petro-Canada Sport Leadership sportif conference, we are inviting you and other Canadian sport leaders and influencers to consider how your actions can continue to grow and have meaningful impact for your sport and organization. Hear and exchange with emotional intelligence leaders on their strategies to influence performance of athletes, teams, and organizations. Learn from sport leaders and coaches as to the research and tools they use to recognize, adapt, and improve their relationships and results. Reaffirm and build on the need for a strong organizational culture to shape performance, productivity, recruitment, and retention. Reflect on the positive power of leadership, and celebrate its ability to create valuable learning opportunities in our sport, education, and workplace environments.

“We’re inviting sport leaders to consider how their actions can make a positive impact on their sport and organization, and learn how to optimize their influence. We will reflect on the power of leadership and celebrate its ability to create learning opportunities,” says Lorraine Lafrenière, Chief Executive Officer of the CAC. “These discussions are what ignite connection, ideas, and change to help make our Canadian sport system even more of a unique and diverse community.”

Confirmed keynote speakers so far include Jim Moss, Chief Executive Officer of Plasticity Labs, and Nova Browning Rutherford, Mindfulness Facilitator & Wellness Expert on CTV’s The Social.

“I am truly looking forward to connecting with so many heart-centered leaders. My intention is to remind coaches that their passion and altruistic nature need protecting. Prioritizing self-care and exploring mindfulness are evidence-based ways to do this. We know that a good coach can have a life-long, positive influence on an athlete and a ‘bad coach’ can have an adverse impact. By influencing these influencers, supporting their personal development, and creating the opportunity for an honest dialogue and reflect on stresses and solutions, the ripple effect from the SLS18 conference can change the way Canadians engage in sport and beyond,” says Nova Browning Rutherford.  

Save $100 by Registering Early

The early bird registration fee is $495 per person and is in effect until September 13th. Registration includes access to all breakouts and plenaries, one ticket to the Petro-Canada Sport Leadership awards Gala, two breakfasts, three lunches, an invitation to our Welcome Reception, and much more! Register early to also take advantage of preferred hotel and airfare rates. To register or for more information on these travel discounts, please visit

Purchase 5 Registrations and get your 6th registration FREE!

Bring the whole team. We are pleased to once again offer a conference group-rate for organizations wishing to register 5 or more delegates. This offer is valid until October 25, 2018, while quantities last, and is only available to employees of the same organization. Combining this offer with the early bird rate keeps registration under $415 per delegate!

The CAC partners with the Sport Information Resource Centre

The CAC and the Sport Information Resource Centre (SIRC) have also collaborated to present the Sport Canada Research Initiative (SCRI) conference in conjunction with #SLS18. This event partnership will provide a great opportunity to bring the sport community, government, and sport researchers together to share their knowledge and expertise. The Sport Canada Research Initiative Conference takes place from November 6 to 7, 2018.

For more information about the conference, please visit, follow @CAC_ACE (#SLS18), and like the CAC on Facebook

About the Coaching Association of Canada
The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches.

About Suncor
Suncor is Canada’s leading integrated energy company. Suncor’s operations include oil sands development and upgrading, conventional and offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. A member of Dow Jones Sustainability indexes, FTSE4Good and CDP, Suncor is working to responsibly develop petroleum resources while also growing a renewable energy portfolio. Suncor is listed on the UN Global Compact 100 stock index and the Corporate Knights’ Global 100. Suncor’s common shares (symbol: SU) are listed on the Toronto and New York stock exchanges.

Petro-Canada Retail and Wholesale:
Petro-Canada, a Suncor business, operates more than 1,500 retail stations and 280 Petro-Pass wholesale locations nationwide. Petro-Canada’s retail loyalty program, Petro-PointsTM, provides Canadians with the opportunity to earn and redeem rewards. Petro-Canada is proud to be a National Partner of the Canadian Olympic and Paralympic committees, supporting Canadian athletes, coaches and their families for more than 30 years. For more information, visit


For more information, contact:

Michel Hachey
Manager, Communications
Coaching Association of Canada
613.235.5000 x 2382