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Softball Canada – Baseballs category leader extends their expertise into softball.

Brantford Ontario, September 16, 2016 – Rawlings Sporting Goods Company, Inc. a subsidiary of the Newell Brands (NYSE:NWL), recently announced its exclusive partnership with Softball Canada as the Official Softball of Softball Canada and all Softball Canada National Championships effective starting the 2017 season.

“As we expand our product portfolio to include softball equipment and apparel, we understand the importance of partnering with strong, established organizations such as Softball Canada.” Randy Beatty, General Manager of Rawlings Sports Canada. “This strategic alliance reflects our shared commitment to providing high-quality and high performance products that top softball athletes demand and deserve.”

In addition to becoming the Official Softball used on field at all Softball Canada events, Rawlings has created a full line of softball approved helmets, catchers gear, bats and much more. Rawlings is working very closely with Softball Canada on products for both men’s and women’s national team programs as well as Eastern and Western Canadian Championships. In addition Rawlings has partnered with provincial bodies to create solid partnerships at the grassroots level.

“Having strong partnerships with each province is so important to us. By working at a grassroots level we are able to stay close to the players and evolve our technology as the sport evolves keeping us at the top of the game.” Jason Shipley Canadian Business Unit Manager.

By working with retailers across Canada, Rawlings ensures the top softball products will be found through its retail channels coast to coast starting this fall.

“Rawlings has been a strong and valued partner of Softball Canada for a number of years and we share the excitement of the launch of their new softball-specific product line. Their commitment to our programs and our sport has been nothing short of exceptional and we look forward to helping them promote their new softball products to our members.” Kevin Quinn, President of Softball Canada

As the long-standing official baseball of Major League Baseball and Baseball Canada, Rawlings has established themselves as a top supplier in the diamond sports market. The Rawlings development and engineering group has extensive experience with softball manufacturing and with partnerships in the USA such as NCAA and the National Pro Fast-Pitch League (NPF), Rawlings will continue to create performance products for the sport of softball.

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For more information on the new 2017 line of Rawlings softball products check out

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For more information about Softball Canada, contact:

Gilles LeBlanc
Manager – Marketin and Communications
Softball Canada
(613) 523-3386 ext. 3105