ON THE ROAD TO EXCELLENCE: LEXUS CANADA AND CYCLING CANADA PARTNER WITH SHARED DEDICATION TO HIGH PERFORMANCE
Cycling Canada Cyclisme – (Milton, ON – May 30, 2016) With the commitment to high performance in mind, Cycling Canada announced today at the Mattamy National Cycling Center in Milton, Ontario, that it has entered into a multi-year partnership with Lexus Canada. Lexus will be the official automotive partner of Cycling Canada, the National Cycling Team, as well as a number of key cycling events across the country.
>>> High Resolution images of the Canadian Cycling Team supported by Lexus luxury vehicles (credit: Cycling Canada)
Lexus Canada’s support will include vehicles for use by the National Team and Cycling Canada staff at major events, training camps and competitions. The Team will enjoy the comfort and style of Lexus luxury vehicles based at key high performance centres in Victoria (Bear Mountain Resort) and Milton (Mattamy National Cycling Centre), as well as the Cycling Canada national office in Ottawa. A Lexus vehicle will also be Canada’s official team car for National Team road competitions throughout the season.
The multilateral partnership will also present Lexus Canada as the official automotive partner for a number of Canada’s biggest cycling events, including the Canadian Cycling Championships (road and track disciplines) and major Gran Fondo events in Quebec, Alberta and British Columbia. Lexus vehicles will serve as official pace cars and support vehicles at the following events:
- GranFondo Garneau-Quebecor presented by Cascades (August 14th)
- RBC GranFondo Banff (August 20th)
- RBC GranFondo Whistler (September 10th)
The partnership will present Lexus with unique and exclusive customer engagement opportunities at each of these major events.
“Lexus understands that high performance requires dedication and commitment by those who are passionate about excellence,” said Jennifer Barron, Director of Lexus Canada. “It’s why Lexus Canada is excited to be supporting Canada’s National Cycling team and its programs designed for the development of exceptional young athletes.”
“We are thrilled to welcome Lexus to our family of partners,” said Jacques Landry, High Performance Director and Head Coach for Cycling Canada. “With their relentless pursuit of perfection and passion for innovation, design and performance, the alignment with our approach to high performance sport and our pursuit of the Olympic podium could not be stronger.”
ABOUT CYCLING CANADA
Cycling Canada is the governing body for competitive cycling in Canada. Founded in 1882, Cycling Canada aims to create and sustain an effective system that develops talented Canadian cyclists to achieve Olympic, Paralympic, and World Championship medal performances. With the vision of being a leading competitive cycling nation by 2020 celebrating enhanced international success, increased national participation and world class event hosting, Cycling Canada manages the High-Performance team, hosts national and international events and administers community programs to promote Cycling in Canada. For more information, please visit: www.cyclingcanada.ca.
ABOUT LEXUS CANADA
Lexus Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 38 dealers across Canada. Guests have access to a wide range of luxury and performance vehicles with a total of 12 Lexus nameplates available in Canada, including the largest luxury hybrid lineup of 6 hybrid models. Inspired by great design and passion for innovation, Lexus is committed to delivering the highest quality products, services and experiences to meet the needs of luxury guests. The Lexus RX 350 and RX 450h are built at Toyota Motor Manufacturing Canada’s (TMMC) award-winning Cambridge South plant. For more information about Lexus and Lexus products, please visit: www.lexus.ca.
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For more details, including a full list of media contacts, digital images and product details please visit media.lexus.ca.
Cycling Canada Cyclisme
Cell. 403 669-5015