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RSEQ – Montreal, February 2, 2017 – The RSEQ (Réseau du sport étudiant du Québec) and Milk 2 Go Sport are proud to announce the launch of the third edition of the Milk 2 Go Sport Ambassadors ProgramThirteen RSEQ university student-athletes from seven universities will be representing the brand on their respective campuses.

This project aims to support the Ambassadors in their studies and sport through a financial contribution, while also raising awareness among all university student‑athletes about the product’s benefits. As an ultimate goal, two $5,000 scholarships will be awarded to the two student‑athletes — one male and one female — who have been the best Ambassadors and two $1,000 scholarships to two student-athletes – one male and one female – who were the second best Ambassadors, based on their academic performance, athletic performance and involvement in the program.
“This program demonstrates the will of a member of the corporate community to engage with student athletes in order to support them in their quest of academic success through sport”, says Stephane Boudreau, deputy director for RSEQ.
“We are truly pleased with the Ambassadors who have been selected. They are all outstanding student-athletes who perfectly represent the values of the RSEQ and Milk 2 Go Sport, and they will be excellent role models for Quebec youth. They all have very inspiring backgrounds and unique personalities,” says Melina Sagarrica, marketing manager for Milk 2 Go Sport.

The following student-athletes were chosen for this edition of the program.

Milk 2 Go Sport Ambassadors

Maude Archambault
Bishop’s University Gaiters, Basketball, Finances-Human Resources

Jade Chalifoux
Université du Québec à Montréal Citadins, Cheerleading, Preschool and Elementary Education

Cloé Côté Gasse
Université du Québec à Chicoutimi Inuk, Volleyball, Physiotherapy and Kinesiology

Erika Cournoyer
McGill University Martlets, Volleyball, Industrial Relations

Simonne Couture
Université de Sherbrooke Vert & Or, Swimming, Psychology 

Béatrice Guay
Université Laval Rouge & Or, Badminton, Psychoeducation

Lisa-Marie Vachon
Université du Québec à Trois-Rivières Patriotes, Volleyball, Accounting

Yassine Aber
Université de Sherbrooke Vert & Or, Track and Field, Kinesiology

Cecil Belanger
Bishop’s University Gaiters, Football, Administration

Patrick Farias
McGill University Redmen, Track and Field, Biology

Gabriel Gianetto
Université du Québec à Trois-Rivières Patriotes, Cheerleading, Physical and Health Education

Philippe Giguère
Université Laval Rouge & Or, Badminton, Pharmacy

Stefan Mitrovic
Université du Québec à Montréal Citadins, Basketball, Economics

These Ambassadors can be found at various sporting events on university campuses and on social media. You can also follow them using the hashtags #MILK2GOSPORT and #LAITSGOSPORT. The scholarship award ceremony for the four Ambassadors will be held on April 26 in Montreal.

About the RSEQ
The RSEQ (Réseau du sport étudiant du Québec) works to promote and develop sports and physical activity among students, from beginner to high-level sports. It therefore promotes education, academic success and health among youth.

About Milk 2 Go Sport
Milk 2 Go Sport is the first protein-enriched beverage made with fresh milk in Canada, with 26 grams of protein per 325‑ml bottle. It is a source of five essential vitamins and nutrients that help stimulate muscle repair after workouts. Milk 2 Go Sport is available in three delicious flavours: chocolate, vanilla and strawberry-banana.

For more information about Milk 2 Go Sport and to see how it compares to other products in its category, visit


Sophie Lavergne
Event Marketing Agent, RSEQ
514-252-3300, ext. 3669 | |
Andrée-Anne Dionne-Emond
Communications, Marketing and Partnership Manager, RSEQ
514-252-3300, ext. 3616 | |