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iSPARK Consulting – In today’s social media world, high performance athletes can build their own brand, becoming role models and influencers very quickly. It comes naturally to some, while others need support to navigate the mine fields of social media.

Often overnight an athlete can gain thousands of Instagram, Twitter, Snapchat followers. Some may be prepared for the onslaught while others can use guidance and assistance to cope with the attention and to position themselves as an influencer in the social media marketplace.

Is your National Sport Organizations prepared to support your athletes in building their following and developing their unique brand? Are you connecting the star power of athletes’ social media presence to leverage sponsor relationships, promote events, draw people to the sport and encourage participation?

Ottawa’s new sponsorship conference can provide you with the tools to support your athletes and also kick your sponsorship game up a notch!

One of the headline speakers at the upcoming WSC®inthe613 sponsorship conference has built her own brand and is now a respected social media influencer. In March of 2016, Michaela Alexis went viral on LinkedIn with her post about her search for her dream job. Just over two years later, Michaela is an espresso fuelled entrepreneur with sky high ambitions who has grown her following to 115K+ in just over two years without a dollar spent on advertising.

Michaela headlines WSC®inthe613 with her keynote on how to align your event and your brand with social media influencers, people like Michaela or your athletes, who have access to a large audience and can persuade others by virtue of their authenticity and reach.

Summer pricing is on until July 6th. Register NOW to join 100+ others who hope to ramp up their sponsorship skills on September 10-11 at the Infinity Convention Centre. 


Barb MacDonald – Media & Communications Consultant