DPC kicks off 2019 season and unveils new brand

February 21, 2019

Diving Canada - Montreal, February 21, 2019 – A few days before the opening of the 2019 international season, Diving Plongeon Canada (DPC) unveiled today the federation’s new brand identity, which expresses itself through the bilingual tagline “WE FLY | PLUS HAUT”. 

“Canadian divers are largely recognized for their incredible athletic performances and spectacular international results for decades now. With just eighteen months left before the Tokyo 2020 Olympic Games, it was essential for us to adopt a visual identity that would reflect the accomplishments of our team and federation,” says Penny Joyce, Chief Operating Officer at DPC.

The rebrand was led by Godzspeed, a brand identity and creative agency based in Ottawa. The company’s creative team completely revisited the organization’s look and feel, including the website located at www.diving.ca. The logo, which continues to feature the iconic maple leaf, has been inspired by the peregrine falcon.

“The peregrine falcon is well known for its hunting stoop or, in another words, its high-speed dive. It is small and mighty. It is resourceful, powerful, impressive and courageous. All of those characteristics describe the heart and soul of the federation and its members,” says Thomas Cumberbatch, CEO and Creative Director at Godzspeed

A video was also released to illustrate the inspiration behind the new logo and slogan. The concept of gravity, a universal force that is defied and defined by the divers each day, plays a central role. While the spectators are usually focused on the divers’ water entry, the video brings our attention to what happens when they take-off, when for a precise moment in time, they fly. 

BRIVIA GROUP EXTENDS ITS SUPPORT 

DPC also took the opportunity to announce the renewal of their partnership with Brivia Group, a Montreal-based real estate developer. After a one-year initial national team sponsorship through their downtown project YUL in 2018, Brivia Group decided to extend their support through to and beyond the 2020 Olympic Games.

"We look forward to working closely with Diving Plongeon Canada for another great three years. We are honoured to have the opportunity to contribute to the Canadian Diving Team to go further and higher on the international stage,” says Kheng Ly, CEO and President of Brivia Group.

ABOUT THE 2019 INTERNATIONAL SEASON

Members of the Canadian Team who will compete at the first two legs of the FINA Diving World Series in Sagamihara (JPN, March 1-3) and Beijing (CHN, March 7-9), joined the federation during the announcement to share their excitement.

Diving fans will get to see the federation and the national team’s new look come to life from April 4th to 7th during the 2019 FINA Diving Grand Prix in Calgary (Repsol Sport Centre) and from April 26th to 29th during the 2019 FINA Diving World Series in Montreal (Olympic Park’s Sport Centre).

Selected members of the national team will then travel to Kazan (RUS, May 10-12) and London (GBR, May 17-19) to participate in the last two stopovers of the circuit. The season will culminate with the FINA World Championships in Gwangju (KOR, July 12-20) and the Pan American Games in Lima (PER, August 1-4) where Olympic berths will be at stake.

Here are the divers who will represent Canada on the 2019 FINA Diving World Series circuit: Jennifer Abel, Meaghan Benfeito, Mélissa Citrini-Beaulieu, Caeli McKay, Celina Toth, Pamela Ware, Philippe Gagné, François Imbeau-Dulac, Vincent Riendeau, Rylan Wiens and Nathan Zsombor-Murray.

ABOUT DIVING PLONGEON CANADA

Diving Plongeon Canada (DPC) was established in 1967 as a not-for-profit organization to promote the growth and awareness of the sport in this country. As a member of FINA, the world’s governing body of aquatic sports, DPC contributes to the development of globally accepted standards of excellence in diving and supports the rules and regulations of international competition. Representing nine provincial diving associations, 67 local diving clubs and close to 4,000 high performance athletes, DPC shares a national commitment to advance the art and sport of diving and to position Canada as the number one diving nation of the world. For information, visit diving.ca

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For more information:

Maelle Dancause
Manager, Communications
Diving Plongeon Canada
514-475-4540 | maelle@diving.ca