DIVING PLONGEON CANADA LAUNCHES LANDMARK MEDIA PARTNERSHIP WITH CBC, CANADA’S OLYMPIC NETWORK
Diving Plongeon Canada – 5-year deal will lead in to Rio 2016 then run through Tokyo 2020 Olympic Games cycle
OTTAWA, Feb. 18, 2016 – On the eve of the Rio World Cup Olympic qualifier, Diving Plongeon Canada (DPC) is proud to announce that it has signed a five-year broadcast and streaming rights deal with CBC that will carry through to the next Olympic Games cycle.
The agreement enhances exposure of diving in Canada through CBC Sports’ exclusive live coverage on TV, at cbcsports.ca and through the CBC Sports App (available for iOS and Android devices). The multi-platform partnership kicks off tomorrow, with coverage of the FINA Diving World Cup Olympic qualifier, a test event for the Rio 2016 Olympic Games (streaming schedule available here).
“CBC Sports’ Road to the Olympic Games is an amazing window to showcase our stars and the term – five years – is most exciting,” says Penny Joyce, COO of Diving Plongeon Canada. “It not only carries us through to the Tokyo 2020 Olympics but provides DPC with an opportunity to work with CBC Sports to harness new technologies toward streaming our sport across all platforms to Olympic fans in Canada.”
As part of the largest ever broadcast commitment to Canadian diving, CBC Sports will provide at least four hours of original programming each year, including a minimum of two hours from both major annual international events staged by the Federation. In 2016, these will include the Canada Cup FINA Diving Grand Prix (Apr. 7-10, in Gatineau, QC) and the FINA/NVC Diving World Series (Apr. 15-17, Windsor, ON). CBC Sports will also stream exclusive live coverage of DPC’s national championships events over the next five years. To cap off the deal, CBC will have broadcast and streaming priority (both live and on-demand) to FINA/NVC Diving World Series events held outside of Canada.
“This partnership with Diving Plongeon Canada furthers our commitment to connecting our audiences with Canadian athletes and teams on their journey to the Olympic Games,” said Greg Stremlaw, Executive Director, CBC Sports, and General Manager and chef de mission for CBC/Radio-Canada’s coverage of Rio 2016. “As Canada’s Olympic Network, we are proud to shine an even brighter spotlight on the sport and the individual athletes by providing increased access for Canadians to competition coverage across our TV, online and mobile channels.”
Another feature of the deal is that Diving Plongeon Canada will be able to enter into separate agreements with cable networks to air packaged shows of the FINA host events. This will provide even more exposure for Canada’s FAB IV Jennifer Abel (Laval, QC), Meaghan Benfeito (Montreal, QC), Roseline Filion (Laval, QC) and Pamela Ware (Greenfield Park, QC), as well as rising teenage stars such as Philippe Gagné (Montreal, QC) and Vincent Riendeau (Pointe-Claire, QC), who just combined with François Imbeau-Dulac (St-Lazare, QC) to win four medals for Canada, including gold at the FINA Diving Grand Prix Rostock 2016.
“Congratulations to Diving Canada and Canada’s Olympic network, CBC, on their new partnership,” said Tricia Smith, President, Canadian Olympic Committee. “CBC has been a dedicated partner of the Olympic Movement in Canada and their coverage of the upcoming Rio qualifier and diving competitions will help further connect fans across Canada with the sport they love.”
Broadcast and streaming schedules for the 2016 Diving World Cup are available on diving.ca Find this weekend’s event schedule at cbcsports.ca
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight aboriginal languages.
A space for us all is CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime-time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
About Diving Plongeon Canada
Diving Plongeon Canada (DPC) was established in 1967 as a not-for-profit organization to promote the growth and awareness of the sport in this country. As a member of FINA, the world’s governing body of aquatic sports, DPC contributes to the development of globally accepted standards of excellence in diving and supports the rules and regulations of international competition. Representing nine provincial diving associations, 67 local diving clubs and close to 4,000 high performance athletes, DPC shares a national commitment to advance the art and sport of diving and to position Canada as the number one diving nation of the world.
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