Canoe Kayak Canada Announces 4-year Sponsorship Deal with Apogee
Canoe Kayak Canada – OTTAWA, ONTARIO (June 23, 2017) – Canada’s top paddlers are the big winners following Canoe Kayak Canada’s announcement today of a long-term sponsorship with Apogee Sports, a leading performance apparel company based in Quebec City.
The renewed partnership will see Apogee Sports provide both performance apparel and casual wear to all National Teams in all disciplines as part of Canoe Kayak Canada’s ongoing efforts to strengthen the organization under one unified brand. The sponsorship will provide extensive support to Canada’s top paddlers for international competition through the 2020 Olympic Summer Games in Tokyo. Selected items will also be available for purchase online and at Canoe Kayak Canada events.
“This is a huge development for our sport and especially for our high performance program,” said Casey Wade, CEO of Canoe Kayak Canada. “Apogee designs and manufactures cutting edge performance apparel right here in Canada. We’re delighted to be associated with a world-class organization that promotes the maple leaf as proudly as our athletes do.”
Members of CKC’s high performance staff have visited Apogee’s facility in Saint-Augustin-de-Desmaures, just outside Quebec City, to witness firsthand how the gear is designed and manufactured to meet the unique needs of Canada’s National Sprint and Slalom Canoe Kayak Teams.
“Apogee is proud to renew our commitment with Canoe Kayak Canada, partners who share our goals, both in terms of performance and in pushing the limits,” added Stéphane Roy, President of Apogee Sports. “It’s important for us to demonstrate our intention to invest in high performance sport for several reasons. One of them is to support the athletes, and work with them to develop new products that help them perform better.”
National Team athletes were consulted on the design of the performance apparel and casual wear and are offering rave reviews of the new gear. “All I can say is that the clothing feels so good while I’m wearing it that I don’t even need to be paddling to feel fast!” said Laurence Vincent-Lapointe, 8-time world championship gold medalist, and arguably the top female canoer in the world.
Members of Canada’s National Team will be sporting the new apparel at this weekend’s ICF Canoe Slalom World Cup in Markkleeberg, Germany.
About Canoe Kayak Canada
Canoe Kayak Canada is the national governing body for competitive paddling in Canada, one of Canada’s top performing summer sports with a total of 24 Olympic medals, and a leader in the Paralympic movement. Canoe Kayak Canada is a member-based organization that includes an intricate network of clubs as well as provincial, territorial and divisional paddling associations. Elite National Team athletes proudly represent Canada at various competitions around the globe – most notably the Olympic Games, Paralympic Games, Pan American Games, ICF World Cups as well as Junior, Under 23 and Senior World Championships. Follow Canoe Kayak Canada on Twitter, Facebook, Instagram and YouTube.
For more information:
Chief Executive Officer
Canoe Kayak Canada
(O) 613.260.1818 ext 2203