CANADIAN UNIVERSITY SPORT UNVEILS THE BEGINNING OF A NEW ERA WITH NEW NAME, NEW LOGO, NEW BRAND: U SPORTS
U Sports – TORONTO, ON – A new name, a new logo and new branding will take Canada’s governing body for university sport into the future, it was announced today.
Beginning today, the organization’s website will be found at www.usports.ca. The new U Sports website will officially launch in early 2017. U Sports’ social media channels also will take on the new brand: twitter.com/usportsca, Facebook.com/usportscanada, youtube.com/usportsca and instagram.com/usportsca. In the coming months, U Sports will also be featured in all branding initiatives, highlighted by its staging of national championships from coast to coast.
About Hulse & Durrell
Hulse & Durrell is a Vancouver-based design firm that develops brands, products and films for values-driven organizations around the world. For more information visit hulsedurrell.com.
905-508-3000, ext. 242