Canadian Biathletes Suit Up for Podium March in Halti Outerwear
Biathlon Canada —Finnish clothing manufacturer Halti named Biathlon Canada’s official outerwear and race suit supplier—
CANMORE, Alta.—Canada’s top biathletes will be sporting new duds in their quest for the podium on nordic trails around the world, thanks to a new agreement established with Halti and Biathlon Canada on Monday.
Halti, a cutting-edged Finland-based clothing manufacturer who distributes clothing in Canada out of Whistler’s Diamond Head Sports, cemented the role of Biathlon Canada’s official outerwear and competition clothing supplier for its national team athletes through the 2017-18 season.
“Biathletes spend countless hours outside in a variety of weather conditions so we understand the importance of having access to high-tech apparel to support our goals for delivering podium performances,” said Eric de Nys, high-performance director, Biathlon Canada. “Halti is a proven performer that has a deep history in the nordic sports. They understand what our athletes need and require to achieve excellence. We are thrilled to have them on our team.”
A partner with many high-performance snow-sport teams around the world, Halti has developed and produced high-quality outdoor outfits and equipment for more than four decades. Halti will supply all warm-up gear, race suits and outerwear for the National Biathlon Teams. Over the term of the sponsorship, Halti will also provide tailored racing gear and an assortment of product designed to ensure the Canadian team is fully prepared to win.
“We are very pleased to partner with the Biathlon Canada and its elite athletes. We have experience working with Canadian winter sport teams so we understand what it takes to be successful,” said Sami Kiiski, chief executive officer, Halti. “The Canadian sport community, and the leisure market, has played an important role for Halti for many years, and it is our goal to be even more prominent with Canadian retailers in the future. Our products are not only for the elite athlete, but the collection also supports everyday casual use for people who value quality clothing and authentic outdoor brand from Northern Europe.”
Halti designs and manufactures clothing collections for various outdoor pursuits, including hiking, climbing, alpine and cross-country skiing and active lifestyle. Halti is currently the Finnish market’s leading premium outdoor clothing brand. The company’s exports sales of cutting-edge, technical outdoor clothing have grown markedly in recent years. Internationally, Halti clothing can be found in more than 25 countries in 2016.
Biathlon Canada is the governing body for biathlon in the country, and oversees the IBU Cup, World Cup, Canadian Championships, Eastern and Western Canadian Championships, and North American Cups held in Canada. With the support of its valued corporate partners – Mackenzie Investments, Roeckl Sports, Lapua, Nordic Marksman Inc, biathlontravel.de, and Zizu Eyewear – along with the Government of Canada, Canadian Olympic Committee and Own the Podium, Biathlon Canada’s mandate is to provide national level programs for the continuous development of biathlon athletes from the grassroots to the elite level. For more information on Biathlon Canada, please visit us at www.biathloncanada.ca on the Internet.
FOR MORE INFORMATION:
Media and Public Relations – Biathlon Canada
CEO – Halti Oy Finland
T: +35850 389 0901
Joze Sparovec – Diamond Head Sports Inc.