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Local watch parties in Toronto and Montreal headline new partnership; Canadian legend Christine Sinclair to attend in Toronto

Canada Soccer has announced a new partnership with Samsung Canada  (Samsung) that will see the two organizations team up to host watch parties for Canadian soccer fans supporting Canada Soccer’s Men’s National Team from home soil during the squad’s FIFA World Cup Qatar 2022™ campaign.

Canada Soccer and Samsung will co-host watch parties in Toronto, Ontario and Montreal, Quebec for Canada’s group-stage matches at the FIFA World Cup Qatar 2022™. Christine Sinclair, legendary Canada Soccer Women’s National Team captain and the world’s top international goal scorer, will join fans for the opening watch party at the Samsung Experience Store at CF Eaton Centre in Toronto, Ontario on Wednesday, November 23rd, to cheer on Canada Soccer’s Men’s National Team as the squad makes its first FIFA World Cup appearance in 36 years. Canada plays Belgium in their first match, beginning at 2:00 p.m. EST. 

“Soccer in Canada is continuing to grow at a rapid pace, with our teams consistently showing up on the world stage,” said Steven Cull, Senior Director, Mobile Product Management, Strategy and Services, Samsung Canada. “We are proud of our partnership with Canada Soccer, and look forward to welcoming Canadian soccer fans into our Samsung Experience Stores to take part in the excitement.” 

Fans will be able to visit the Samsung Experience Store at CF Toronto Eaton Centre in Toronto, Ontario to watch the two remaining games as well on Sunday, November 27 at 11:00 a.m. EST against Croatia and Thursday, December 1 at 10:00 a.m. EST against Morocco. The Samsung Experience Store in Montreal’s Centre Eaton de Montréal will also host a viewing party for Canada’s match against Morocco on Thursday, December 1. 

“The continued growth of soccer fandom in Canada will benefit from investment and visibility, and we are thrilled to partner with Samsung to bring watch parties to Canadians during the FIFA World Cup,” said Earl Cochrane, General Secretary, Canada Soccer. “Gathering to watch our Men’s National Team competing at the first FIFA World Cup in more than three decades will help connect Canadians to one another. These are the moments we have been waiting for and theses gatherings will provide lasting memories for our fans.”

The partnership, negotiated by Canadian Soccer Business, will see fans in attendance at the viewing parties have a chance to win tickets for Canada Soccer National Team home matches in 2023, as well as National Team jerseys.

“This is yet another important day for the soccer ecosystem in our country, with another tier-one global brand joining our corporate partnership family,” said Mark Noonan, CEO, Canadian Soccer Business. “Samsung’s investment and commitment to bringing fans together across Canada will deliver real impact as we all prepare to cheer on Canada at the FIFA World Cup.”

For more information on, and to register for, the first watch party on November 23rd click here
Registration for the November 23rd event is not open to Quebec residents.

About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at

About Samsung
Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, and wearable devices, tablets and digital appliances. In 2022, Samsung was ranked as one of Canada’s “Most Reputable Companies” in Léger’s Corporate Reputation Study. Dedicated to helping make a difference in the lives of Canadians, Samsung’s award-winning corporate giving initiatives support public education and health-related issues in communities across the country. To discover more, please visit
Follow Samsung Canada at, or Instagram @samsungcanada or Twitter @SamsungCanada.
Samsung Canada is an official partner of Canada Soccer, but is not in any way affiliated with FIFA or the FIFA World Cup Qatar 2022.

About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite of top tier national assets that are central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets included the Qatar 2022-bound Men’s National Team, the Olympic Champion Women’s National Team, the Canadian Championship, along with all rights associated with the Canadian Premier League and League1 Canada.
For more information, please contact:
Sandra Gage
Chief Marketing Officer
Canada Soccer

Laura Armstrong
Senior Director, Communications
Canadian Soccer Business

Alex Thomas
Samsung Electronics Canada


Richard Scott
Director, Communications | Directeur, Communications
m. +1 613.818.0305

Marianne Gagné
Women’s National Team Communications Manager |
Responsable des communications de l’équipe nationale féminine
m. +1 613.402.3869

Philomène Sully-Bitsi
Communications Coordinator | Coordonnatrice des communications