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Canada Basketball – Fox 40 International Becomes Official Whistle & Coaching Board of National Federation

TORONTO, ON (May 19, 2017) – Canada Basketball and Fox 40 International are proud to announce their partnership which designates Fox 40 as the official whistle and coaching board of Canada Basketball for the next three years. The partnership tips-off this weekend at the 2017 NCCP Super Clinic in Toronto.

“Fox 40 is thrilled to partner with a terrific organization such as Canada Basketball,” said Ronnie Foxcroft, Business Development Manager, Fox 40. “This partnership is a natural fit, as Fox 40 has always been a supporter of Canada Basketball, and the growth of basketball in Canada. Fox 40 is very excited about the future and direction of Canada Basketball.”

“We’re pleased to be partnering officially with Fox 40,” said Michele O’Keefe, President & CEO, Canada Basketball. “Ronnie and the whole team have always been great supporters of our organization and we’re excited to be working together to build basketball in Canada.”

Fox 40 first introduced the Fox 40 Classic Pealess Whistle at the 1987 Pan American Games in Indianapolis, Indiana. It was here that Fox 40’s innovative pealess design changed the game for referees worldwide. The Fox 40 Whistle is the whistle of choice for referees and coaches in numerous professional sports leagues including the NBA, NFL, NHL, CFL, FIBA, FIFA and NCAA.

For more information on Fox 40, click here (


Over twenty-five years ago the Fox 40 International Inc. team developed the best whistle in the world. Fox 40 developed an innovative and reliable product that revolutionized the requirements of the whistle and changed the industry forever. Over the past quarter of a century, Fox 40 International Inc. has continued to innovate and revolutionize the industry with their product offerings and through their corporate objective; Fox 40 shall continuously improve to meet or exceed our customers’ expectations on time, every time. Fox 40 International Inc. is proud of the Fox 40 brand, their symbol of hard work, passion, commitment, vision, innovation and excellence.

Fox 40 Whistles are not only for sports, they are also used around the world by organizations and individuals for coaching, search and rescue, marine, outdoor and personal safety. Fox 40 has a presence in over 140 countries worldwide. The Fox 40 line of products now includes: Whistles, Whistle Attachments, Fox 40 Gear, Pro Coaching Boards, Mouthguards and Marine & Outdoor products. Fox 40 continues to invest in new technology, designs and machinery, resulting in many new products being launched each year.

Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected throughout the world and is recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of the sport of amateur basketball in Canada.

Canada Basketball represents all basketball interests, provides leadership, coordination and direction in all areas of the sport of basketball. Canada Basketball is a not-for-profit organization run under a sound business model by a volunteer board of directors and has 10 full-time professional staff members to run the affairs of the organization.