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BC Rugby – Vancouver, BC – Thursday, February 9, 2017: BC Rugby and belairdirect officially launched their new partnership which will provide sponsorship to Women’s Rugby in the Province, and in celebration, are giving BC Rugby members the chance to win a weekend at the HSBC Canada Sevens Tournament in Vancouver.
Canadian Direct Insurance and belairdirect officially joined forces to provide British Columbians with a variety of new optional car and home insurance solutions, under the belairdirect brand. While Canadian Direct Insurance has been a long-time supporter of BC Rugby, with the upcoming 2017 Women’s Rugby World Cup and with this new identity, belairdirect becomes a proud supporter of Women’s Rugby in BC.
The partnership sees belairdirect become the presenting sponsor of the BC Rugby Women’s Premier League and Senior Women’s XVs Team. belairdirect is also extending a great group offer to all BC Rugby Members and their families to access a discount on their optional car and home insurance.  
 “We are happy to continue on the relationship with BC Rugby and to extend this relationship to support the BC Rugby Women’s Premier League and Senior Women’s XVs Team,” said Henry Blumenthal, belairdirect’s Vice President, Sales and Operation Western Region. “We understand the importance of organized sports and the value it brings to the community. We look forward to a rewarding season and wish all good luck.”  
“This partnership with belairdirect is a game changer,” said Andrea Burk, 2014 Women’s Rugby World Cup silver medalist and long-time member of BC Rugby’s Senior Women’s XVs Team. “I’ve represented my Province for close to 20 years and during this time I’ve seen the financial costs of playing at national tournaments mean many of our provincial female athletes have withdrawn or struggled to make ends meet. This support will go to reducing the financial barrier ensuring aspiring female players can now represent BC and eventually our amazing country. Thank you!”
Annabel Kehoe, BC Rugby’s Chief Executive Officer said: “We’re really excited for this new partnership to provide much needed support to the development of Women’s Rugby in BC, and I’d like to thank belairdirect for sharing our passion for women’s sport.”
In celebration of the new partnership, BC Rugby and belairdirect are giving BC Rugby Members the chance to win one of two prize packages to the HSBC Canada Sevens Vancouver Tournament on March 11th to March 12th at BC Place, including tournament passes for two people, three nights’ accommodation in downtown Vancouver and more.

To enter, call 1 844 357.1968 for a quote for your optional car insurance and/or your home insurance and be sure to mention you are a BC Rugby member to get your discount and entered into draw. It’s that simple. The two winners will be randomly drawn and notified on March 1st, 2017, so be sure to get your quote before then.

For more details on the Prize Draw and the BC Rugby Members’ Group offer, visit

More information about BC Rugby

The British Columbia Rugby Union, commonly known as BC Rugby, is the governing body for Rugby in British Columbia and is a Provincial Union of Rugby Canada, the national governing body. Representing over 7,500 individuals registered through around 60 Member Clubs and Associations across the Province, BC Rugby leads and manages the sport with the aim to grow participation and develop excellence in all games of Rugby and in all facets of the sport.





For further information, please contact:

BC Rugby

Cassie Xiong

Marketing & Communications Manager

Tel: +1- 604-737-3070