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The Sport Information Resource Centre

Equestrian Canada – Ottawa, ON, Feb. 1, 2018 – Equestrian Canada (EC) is pleased to confirm that Asmar Equestrian will continue their partnership with EC as the Official Apparel of the Canadian Equestrian Team (CET) for the 2018 FEI World Equestrian Games (WEG). 

EC first partnered with Asmar Equestrian as the official supplier of CET apparel in 2016, rolling out a highly successful line of exclusive apparel for the equestrian athletes and support team personnel who represented Canada at the 2016 Rio Olympics. 

“Equestrian Canada is thrilled to continue this exciting partnership with Asmar Equestrian,” said EC President, Meg Krueger. “The quality and reputation of Asmar Equestrian is internationally renowned, and has put Canada on the map as a top producer of equestrian and lifestyle apparel. We look forward to continuing to provide our athletes with a cohesive look that fosters the ‘one team’ philosophy across all disciplines, and elevates CET brand recognition.” 

Through this exciting partnership, Asmar Equestrian and EC will continue put the brand visibility and professionalism of the CET at the forefront. As the Official Apparel of the CET, Asmar Equestrian will support CET athletes, grooms and support personnel as they represent Canada at WEG 2018 in the eight FEI disciplines of dressage, driving, endurance, eventing, jumping, para-dressage, reining and vaulting. WEG 2018 is set for Sept. 11-23, 2018 at the Tryon International Equestrian Center in Mill Spring, NC. 

“The World Equestrian Games is an amazing opportunity to work with riders in a wide range of disciplines, each with their own unique story and inspiring journey,” said Noel Asmar, President and Chief Executive Officer of Asmar Equestrian. “We are both excited and truly proud to be designing styles that will empower the team and create a national unity across disciplines.” 

An equestrian herself, Asmar is an award-winning Canadian designer who has been recognized and applauded in the international fashion industry and featured in iconic fashion magazines, including Vogue and Harpers Bazaar. Through her equestrian line, Asmar has elevated equestrian sportswear with fine tailoring and a fusion of high quality traditional and technical materials that transition effortlessly into lifestyle apparel. 

For more information on Asmar Equestrian, visit www.asmarequestrian.com.

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PHOTO – Equestrian Canada is pleased to confirm that Asmar Equestrian will continue their partnership with EC as the Official Apparel of the Canadian Equestrian Team for the 2018 FEI World Equestrian Games. EC first partnered with Asmar Equestrian for the Rio 2016 Games. Pictured is the Canadian Show Jumping Team wearing official Asmar Equestrian CET apparel. 

L to R: Karen Hendry-Ouellette, Eric Lamaze, Tiffany Foster, Amy Millar, Yann Candele, Kara Chad. 

PHOTO CREDIT – Cealy Tetley