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Ontario Soccer  – The leader behind the revolutionary marketing and communications strategies at the 2010 Winter Olympic Games will be speaking at Seneca College – Newnham Campus March 2-4, 2018

Nov. 27, 2017

Vaughan, ON – Ontario Soccer is pleased to announce today that Andrea Shaw, the founder of TTG Canada (TTG Partnerships & TORQUE Strategies) and the former Vice President of Sponsorship, Sales and Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Olympic Winter Games (VANOC) is the second keynote speaker to be announced for the 2018 Ontario Soccer Summit.

Involved in the 2010 Winter Games from the bid process onwards, Andrea’s leadership resulted in revolutionary marketing and communication strategies that garnered record levels of support, participation, and investment in the Games.

Andrea led the team at VANOC that oversaw the longest domestic Torch Relay in Olympic history, and that generated over $760 million in sponsorship revenue, an amount that was, for its time, unprecedented worldwide for a Winter Olympic Games.

“Having someone of Andrea’s stature at the Ontario Soccer Summit continues with the trend we’re establishing as making our event roster of speakers the deepest to date,” said Johnny Misley, Executive Director, “Her leadership and expertise will give our soccer and sport community fantastic insights into the sports marketing world and will arm our leagues, clubs and academies with the ability to connect brands to their programming.”

Prior to her decade with VANOC, Andrea developed the special event, sport marketing agency The Landmark Group, Pacific, into an industry leader, before selling it to API International, where she became Managing Partner, Canada. She went on to establish her own successful strategic sponsorship, marketing and communications consultancy, A.J. Shaw and Associates.

Furthermore, Shaw is heavily invested in her community, and currently acts as the inaugural board chair of the province’s official tourism organization Destination BC, and sits on the board of the BC Cancer Foundation, and previously served for over ten years on the board of the BC Women’s Hospital Foundation.

“Female leadership, such as hers, serves as a bright light to the many female leaders in Ontario and Canada. She will be an inspiration to Ontario Soccer and her insights into sport marketing will be invaluable,” said Misley.

Ontario Soccer recently announced John Furlong as the first keynote speaker for the Ontario Soccer Summit 2018.

As well, the first nine session speakers to the 2018 Ontario Soccer Summit have been announced. Among those speakers announced were soccer leaders: Sebastian Dremmler (Bayern Munich Youth Teams Operations Manager), Jason deVos (Director of Development, Canada Soccer) and Dr. Nick Bontis (Vice President, Canada Soccer).

Early bird tickets are on sale and there a great group discounts available.

Check the Ontario Soccer Summit news section regularly for updates on speakers, events or how to become an Ontario Soccer Summit partner.  

About Ontario Soccer

Founded in 1901, Ontario Soccer is the largest provincial sports organization in Canada. Its members include more than 650 Clubs servicing over 24,000 teams with 380,000 registered players, 70,000 coaches and managers, and 10,000 match officials. Ontario Soccer develops and delivers exceptional and sustainable programs and services throughout Ontario with the mission of providing leadership and support for the advancement of soccer in collaboration and cooperation with our membership, partners and other stakeholders. Ontario Soccer also operates League1 Ontario, a provincial professional-amateur men’s and women’s league as well as the Ontario Player Development League (OPDL).


Media Contact 

Ben Rycroft | Communications Manager | Ontario Soccer | | 905-264-9390 x 255