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The Sport Information Resource Centre

Alpine Canada – Calgary, Alta. (September 26, 2016) – Today, Alpine Canada offers a sneak preview into an exciting new fan inspired loyalty program, CLUB ACA, providing incentives and discounts on a wide array of products and services. Officially launching in November, ski fans will be able to take advantage of deals and services from participating Alpine Canada partners. This free-to-join club provides fans with access to exclusive Alpine Canada content and front-of-the-line opportunities to contests and events. CLUB ACA members will also receive all the latest and exciting news from Alpine Canada including race results, newsletters and inside information on the Canadian Ski Teams.

“With over two million Canadian skiers, CLUB ACA connects passionate ski fans with our athletes and partners like never before, rewarding them for their passion for our sport,” said Mark Rubinstein, CEO and President of Alpine Canada. “CLUB ACA will be a preferred destination for skiers, coaches, parents, officials and volunteers, and create a deeper connection to our World Cup, World Championship, Olympic and Paralympic Teams.”

By providing partners and sponsors additional opportunities to engage with skiers, coaches, fans, officials and parents, CLUB ACA deepens partnerships and provides further support for the Canadian Alpine, Para-Alpine and Ski Cross national teams.  

Alpine Canada is excited to welcome and reveal the CLUB ACA launch partners already onboard. Helly Hansen, Descente, Sport Chek, Mike Wiegele Helicopter Skiing, Level Gloves, Head, Atomic, Ski Canada Magazine, Swix, Toko, Avis Budget Car Rental and Alpine Canada’s Online Store are proud CLUB ACA founding partners. Alpine Canada will be announcing additional partners in conjunction with the official launch in November. 

“We are proud to extend our partnership with Alpine Canada’s CLUB ACA to ski fans across the country,” said Damien Etchaubard, Marketing Manager in Canada for Helly Hansen. “In addition to helping our country’s best athletes pursuit of podium finishes, we want to get more skiers into the best ski gear so they can truly feel alive and comfortable on snow this winter!”

By taking advantage of the early signup opportunity at, you will receive a notification in November that you are eligible to sign up for CLUB ACA. If you are already receiving Alpine Canada emails, including newsletters, weekend previews and race results, you are automatically signed up for CLUB ACA and will receive notifications about incentives and discounts from our valued partners. 

For further information or press inquiries, please contact Ashley Shantz at or call 587.226.3007.