Tennis Canada is seeking a research partner to deliver actionable, innovative insights on:
- Tennis participation trends and demographic reach
- Competition and crossover with other top interest sports and emerging racquet sports including pickleball and padel.
- Court usage, access, and repurposing trends within the top 100 municipalities (Tennis Canada to provide the list)
- Barriers and motivators to tennis participation
- Demonstrate equity in access and participation among underrepresented communities (e.g., newcomers, BIPOC, women and girls)
- Identify gaps in public infrastructure to support targeted advocacy and facility development initiatives across Canada