The Sport Information Resource Centre
The Sport Information Resource Centre

“SIRC is committed to building capacity within the sport and physical activity sector, including helping organizations connect with their stakeholders in a meaningful way. Communication within the sport community during this pandemic is critically important.”

SIRC President & CEO, Debra Gassewitz


In collaboration with SIRC and inMotion, several sport organizations are producing high-quality video communications to share with their members and reach their target audiences. Below are the video results that have been produced to date:

Volleyball Canada – Return to Play:

Tennis Canada’s tips for playing safe tennis during COVID-19:

Taekwondo – World Leader during COVID-19:

National Health and Fitness Day:

Equestrian Canada: #SaveCanadasHorses :

Own The Podium’s National Framework: