The Sport Information Resource Centre
The Sport Information Resource Centre

SIRC partnered with Bell Media to produce a comprehensive, 12-week advertising campaign to reach Canadians from coast to coast to coast.


CTV Ottawa

April 29, 2019 ⁠— Host, Annette Goerner interviews SIRC President and CEO, Debra Gassewitz.

The full show is on YouTube: Part 1, Part 2 & Part 3

May 21, 2019 ⁠— Anchor,Trisha Owens sits down with SIRC President and CEO, Debra Gassewitz.

The full show is on YouTube: Part 1, Part 2 & Part 3

June 19, 2019 ⁠— The Hon. Minister of Sport, Kirsty Duncan joins SIRC President and CEO, Debra Gassewitz to discuss the importance of concussion management.

Also available on YouTube.


580 CFRA – Experts on Call

This interview aired on July 13th, 2019 on 580 CFRA Ottawa.

Bell Media – Radio ads

Radio ads promoting the 4 R’s of Concussion Management: