Coordinator, Product Marketing - Oilers Entertainment Group

Post date: Jul. 5, 2019

Application Deadline: Jul. 19, 2019

About Oilers Entertainment Group:  

Oilers Entertainment Group (OEG) delivers leading sports, entertainment and other special event programming to fans and patrons in Canada and the United States. OEG owns the five-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, the AHL’s Bakersfield Condors and will operate Rogers Place, the new home of the Oilers and Oil Kings, located in ICE District, Canada’s largest mixed-used sports and entertainment development. OEG also owns and operates one of Canada’s most accomplished television, event and brand-promotion companies and has a significant stake in Hollywood production company Silver Pictures Entertainment. For additional information, visit 

Role Summary:

Reporting to the Director, Product Marketing, the Coordinator, Product Marketing – Marketing Automation Lead, is responsible for supporting the marketing and sales of Oilers ticket products and customer touchpoints. This role is the subject-matter expert for the marketing automation software on the marketing side and will develop, implement and train others on best practices in email and other marketing automation uses. This role liaises with Business Intelligence and Digital Media.

Does this sound like you?

  • You have a passion for email marketing;
  • You are tech-savvy and eager to learn new programs and services;
  • You are customer-centric, both internal and external;
  • You enjoy promoting products and services in new and creative ways;
  • You love exploring best practices;
  • You enjoy writing, grammar and editing;
  • You are both logical and creative when it comes to problem-solving;
  • You are a lifelong learner and are always eager to teach yourself, and others, new skills;
  • You are a team player always ready to collaborate and share.

Core Responsibilities and Duties:

  • Lead the Marketing Automation (Email Marketing) channel on the Marketing side
    • Develop processes for creating and scheduling efficient and effective emails
    • Create, edit, send and measure emails
    • Develop best practices and train other users
    • Manage ad space, content, frequency and reporting
    • Optimize Marketing Automation tools for reaching current and new audiences
    • Liaise closely with the Marketing Automation Specialist as well as Digital Media
  • Support Oilers ticketing strategy, marketing and sales including but not limited to:
    • Season Seat campaigns
    • Season Seat Holder touchpoints: communications, events and packaging
    • Game Sales campaigns, communications and events
    • Other events such as Skills Competition and Fan Appreciation Night
  • Support ticket customer events, communications and touchpoints, including
    • Holiday Shop and Skate
    • Meet the Team Event
  • Support research initiatives on OEG customers and fan base
    • Support product/event surveys/polls
    • Support ticketholder surveys and focus groups
    • Assist with other departmental research
  • Support the monitoring of program budgets and expenditures

Education, Experience and Skills:

  • Degree or diploma in a marketing, communications, business or sports management, or equivalent
  • 1-3 years' experience working in marketing, communications, digital media and/or marketing automation
  • Experience with Marketing Automation platforms will be considered an asset
  • Strong computer skills with a proficiency in MS Office Suite
  • Experience promoting products, events and/or services
  • Professional writing experience is preferred
  • Proven aptitude for technology, learning new software, and systems
  • Proven attention to detail in a fast-paced environment
  • Demonstrated ability to work well under pressure
  • Ability to build relationships and deliver excellence in client service
  • Highly organized, resourceful and proven ability to handle multiple projects simultaneously
  • Highly driven to understand the business of our customers and deliver results
  • Ability to work events on weekends and evenings

Type of Position: Full Time
Employment Type: Employee
Salary Range: 

Contact Details

Contact Name: Adriane Lok, Coordinator, HR
Location: Edmonton, CA
300 10214-104 Avenue
Emonton, AB T5J0H6
Contact Phone: 7804095831
Contact Fax: 
Contact Email: 
alok@edmontonoiler.comApply by Email