Resolving conflict: The power of dialogue and authentic apology

Healthy conflict is an important part of productive work relationships, but the moment that conflict morphs into something more insidious, issues ensue. In the world of sport we often praise a win-at-all-costs approach to any challenge. When a prospective opponent faces us, we put up our fists, ready to defend our territory. Has this mentality permeated our approach to communication and...Read more

Building a genuine feedback culture within your sport starts at the top

Sport is often held aloft as an example of an environment where feedback flows easily. As a communications coach and management consultant working with business leaders across North America, I often publicly herald the virtues of the feedback culture I witnessed and experienced in the sport arena, and criticize the dearth of effective feedback habits in the corporate world. But using sport as the...Read more

Beyond Results: Building Fans through Strategic Communication

While professional teams and leagues have teams of media relations and social media professionals dedicated to maintaining a presence for their fans year-round, most amateur sport organizations have one or two individuals who handle communications and marketing off the sides of their desk. Far too often, the people tasked with promoting athletes and teams are fixated on results - posting the...Read more


SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL SPORT ORGANIZATIONS’ USE OF SOCIAL MEDIA. "Birds of a Feather": An Institutional Approach to Canadian National Sport Organizations'...Read more

Inspiring Creativity in the Workplace

In most workplace settings the onus of coming up with creative solutions to problems is generally on the shoulders of designated leaders. It’s an essential part of their job and many of them are in leadership positions because of their ability to problem solve. Now imagine what would happen if an organization took the opportunity to broaden their reach and tapped into the backgrounds, experiences...Read more

Does sport help children and young adults with ADHD?

Although research on the effects of exercise on youth with ADHD is fairly recent, the research looks promising. A study published last year in the Journal of Pediatrics shows "that kids with ADHD can better drown out distractions and focus on a task after a single bout of exercise." Studies have also shown that activities that tax the attention system and require an intense focus on body...Read more

Establishing a Coaching Philosophy

Coaching at any level requires not only developing skills and technical aspects of the sport, but personal development of your athletes. Attributes such as confidence, trust, teamwork, respect and character, which are developed on the field, can be carried over into your athletes’ everyday lives. One way to help build a team that best reflects who you are or what you are trying to build is by...Read more

Instaurer une philosophie du coaching

À tous les niveaux, le Apprenez à bien vous connaître, car vos athlètes seront vraisemblablement le reflet de qui vous êtes et non pas de qui vous aimeriez être. Établissez votre propre philosophie et non celle d’un autre entraîneur, car c’est votre style que vous maîtrisez le mieux. En précisant vos attentes à l’équipe et à chaque joueur, les joueurs connaîtront leur rôle et ce qu’on attend d’...Read more

Mental Skills for Coaches

Coaches are the driving force in developing young athletes from amateurs into great professional athletes. They help instill the fundamentals of a sport , implement training programs and cultivate the understanding and knowledge of a sport in athletes. Coaches need to have a lot of skills in order to nurture young athletes who may have the potential to one day reach the Olympic medal podium. One...Read more

Habiletés mentales pour les entraîneurs

Les entraîneurs sont l’élément moteur dans le développement des jeunes athlètes à partir des amateurs jusqu’aux excellents athlètes professionnels. Ils aident à instiller les bases dans un sport , à implanter des programmes d’entraînement et à cultiver la compréhension et la connaissance d’un sport chez les athlètes. Les entraîneurs doivent avoir plusieurs habiletés pour encourager les jeunes...Read more