The Sport Information Resource Centre
The Sport Information Resource Centre

Sport and the athlete can be seen throughout the business world. From marketing campaigns to studies on the number of CEOs that competed in sport in high school and/or university there is an interest in the connection between sport and business.

A recent article in Canadian Business looked at “The Corporate Athlete.” It is a workshop designed by a sport psychologist and physiologist to provide leaders in business with methods applied to elite athletes that can be applied to their own lives – transferable skills.

Transferable skills are lessons taught to young athletes that can be used later in life. They are often highlighted as positive benefits in sport participation. When you consider what is being taught to elite businessmen you can identify some of these skills:

  • Proper Nutrition
  • Role of recovery
  • Regular exercise
  • Creating a support system
  • Benefits of Sleep
  • Work/Life Balance

If you want to stay on top of your game in the corporate world incorporating life skills athletes’ use is one way to go. It is a holistic way of thinking from time management to nutrition to mental focus.


Hutton, J., & Clark, A. (2007). Training the Corporate Athlete. Fitness Business Canada, 8(5), 44-46

Jones, M., & Lavallee, D. (2009). Exploring the life skills needs of British adolescent athletes. Psychology of Sport & Exercise, 10(1), 159-167.

Timm, Jordan. (2010) The Corporate Athlete. Canadian Business. 83(9), 56-59.