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(Re)building cultural integrity in sport: The mechanics, tools and blueprint for change

Sport is the most watched, celebrated, supported, and engaging social endeavour in the world (Hulteen et coll., 2017). Sport is inherently emotionally and narratively captivating, embodying and upholding principles of positive and sustainable human, social, and environmental development. But the potential for sport to do good for participants and society more broadly relies on sport cultures and environments that centre participants and uphold positive social values.   Cultural change is not as difficult as we may believe, and we all […]

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