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SIRC blogs and articles provide evidence-based and actionable insight from sport researchers and thought leaders to advance Canada’s sport system.
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Football in Canada is enjoying a resurgence at a time when public angst over concussions in sport has never been greater. While most sports grapple […]
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May 27, 2020
On May 13, SIRC hosted a webinar – Stop Pushing and Start Engaging! – led by social media expert Warren Weeks, designed to help participants rethink their social media engagement strategies. With audiences spending more time online due to the...
February 19, 2019
SIRC’s Athlete Perspective series provides insight and recommendations on key issues from an athlete’s perspective. The collection of blogs and SIRCuit articles profiles Canada’s Olympic and Paralympic athletes and taps into their lived experience. While social media can have many...
May 23, 2018
While professional teams and leagues have teams of media relations and social media professionals dedicated to maintaining a presence for their fans year-round, most amateur sport organizations have one or two individuals who handle communications and marketing off the sides...
October 3, 2017
This article presents a case study of how stakeholder collaborations can maximize engagement. The case is based off of a collaboration between the Sport Information Resource Centre and Dr. Ann Pegararo from Laurentian University exploring an analysis of social media...
October 27, 2016
SIRC is pleased to be working together with Sport Canada to share current research on topics informing policy and promoting quality sport programming. This week we are sharing highlights of a recent article reviewing a research study examining CANADIAN NATIONAL...